Starbooked

That's How I Remember It is hosted by Craig Finn and co-produced with Talkhouse. Each episode pairs Finn with one musician, author or filmmaker to discuss how memory feeds their creative work. The show has 109 episodes on a fortnightly cadence, typically around 45 minutes. Estimated 5,000 to 25,000 downloads per episode, with a host-read rate of about $90 to $630 per episode.

Why brands sponsor That's How I Remember It

Thoughtful musician conversations for brands that value creative culture

  • Long-form one-on-one interviews with working musicians, authors and filmmakers, about 45 minutes each
  • Apple Podcasts rating of 4.9 from 161 ratings, a sign of an engaged listener base
  • Fortnightly release schedule across 109 episodes gives a steady, durable ad slot
Best formusic and audio gearbook and publishing campaignspremium lifestyle brands
Watch forAudience is estimated from ratings only; the show is niche and not a mass-market audience.

Brand fit report

Content

Topics, IAB taxonomy
Music70%
Books and Literature15%
Movies15%
Formats
interview, one-on-one conversation
Tone
reflective, warm
Language
English
Production
Studio production
Typical length
40 to 50 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: 161 Apple ratings on a show two to five years old, placed in the 200 to 1,000 ratings band, with Megaphone hosting, a Talkhouse production partner and high Podcast Index popularity (9).
Audience asks aboutHow do musicians draw on personal memories in songwriting?What is the creative process behind a particular album or book?How do past experiences shape artistic storytelling?
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
40%women
60%men
Countries
🇺🇸 United States70%
🇬🇧 United Kingdom10%
🇨🇦 Canada5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Talkhouse
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description states the show is co-produced and distributed by Talkhouse, which is a production credit, not a sponsor.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Feed is flagged non-explicit (explicit: 0) and recent episode titles are music and arts conversations with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 69 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

EpisodeDateLength
James Austin Johnson2026-10-1451 min
Steven Hyden2026-09-3056 min
Caithlin De Marrais (Rainer Maria)2026-09-1643 min
Tommy Stinson2026-09-0239 min
Johanna Samuels2026-08-1947 min
Lenny Kaye2026-08-0546 min

Last six episodes from the show's feed, latest 5 days ago, a new one about every 14 days.

That’s How I Remember It is a podcast that examines the connection between memory and creativity. Each episode will feature a discussion between Craig Finn and one creator — a musician, author, filmmaker, etc. — about the role that memory plays in their art. These conversations will reveal the different ways each creator synthesizes their remembered life experiences to tell stories about…
That's How I Remember It's own show description from the podcast feed

Do you make That's How I Remember It? Claim or remove this page.

About That's How I Remember It

That's How I Remember It is a podcast hosted by Craig Finn and co-produced and distributed by Talkhouse. Each episode features a conversation between Finn and one creator, such as a musician, author or filmmaker, about how memory shapes their art. The feed lists 109 episodes released roughly every two weeks, with typical episodes running about 45 minutes.

The show's Apple Podcasts listing shows a 4.9 average rating from 161 ratings, which suggests a loyal, engaged listenership. Listener estimates in this profile are based on those ratings and the show's platform and cadence, not on published download figures. The likely audience leans toward adult fans of independent and classic music, mostly in the United States.

No sponsors are named in the feed, so the show appears ad-free. Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would be priced at roughly $90 to $630 per episode. The show suits premium music, audio and publishing brands seeking a thoughtful audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. That's How I Remember It can edit or remove this page at any time.

Questions about That's How I Remember It

How much does That's How I Remember It charge for a podcast sponsorship?

Estimated host-read mid-roll rates run about $90 to $630 per episode, based on an estimated 5,000 to 25,000 downloads per episode. Final pricing is set by the show and depends on placement and volume.

What is That's How I Remember It about?

The podcast features Craig Finn in conversation with musicians, authors and filmmakers about how memory influences their creative work. Episodes run about 45 minutes and are released roughly every two weeks.

How do I contact That's How I Remember It about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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