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That's So Criminal, published by The Daily Wire, is a true crime show hosted by investigative reporter Lynden Blake. It covers high-profile criminal cases, trials and unusual crimes. The feed lists 72 episodes at a cadence of roughly one every three days, with a median length of about 16 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a host-read rate of $90 to $625 per episode.

Why brands sponsor That's So Criminal

Engaged true crime listeners following multi-part trial coverage

  • Published by The Daily Wire, with 72 episodes and a release every three days.
  • Multi-part trial series keep listeners returning across consecutive episodes.
  • Apple Podcasts shows 419 ratings with a 4.3 average, a sign of an engaged listener base.
Best forstreaming servicestrue crime books or merchandisehome security or personal safety products
Watch forViolent subject matter is central, so creative must suit a high-violence context.

Brand fit report

Content

Topics, IAB taxonomy
True Crime90%
News10%
Formats
narrative, case recap, trial coverage
Tone
serious, investigative
Language
English
Production
Studio production
Typical length
15 to 20 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: 419 Apple ratings points to the 200 to 1,000 band (5,000 to 25,000), supported by a high Podcast Index popularity score and a Megaphone host, with the show under two years old and a high release cadence.
Audience asks aboutWhat happened in a specific criminal case?Is a suspect still at large or has a sentence been carried out?What was the outcome of a trial?
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
55%women
45%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
DailyWire+
Categories promoted
None yet
Affiliate links
No

The description promotes streaming on DailyWire+ and no sponsor mentions appear in the feed titles or description.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencehigh
Politicslow

Episode titles cover murders, executions and a serial killer case (e.g. 'Michigan Serial Killer Pt 1: Is It Happening Again?'), and the feed is not flagged explicit, so violence is rated high.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 87 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence48 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 3 days.

Welcome to That’s So Criminal. The show dives into the riveting true crime world where investigative reporter Lynden Blake navigates the mysterious, tragic and sometimes quirky crimes that captivate the nation. That's So Criminal is streaming now on DailyWire+ and wherever you get your podcasts.
That's So Criminal's own show description from the podcast feed

Do you make That's So Criminal? Claim or remove this page.

About That's So Criminal

That's So Criminal is a true crime podcast published by The Daily Wire and hosted by investigative reporter Lynden Blake, according to the show's feed. It covers criminal cases, trials and unusual crimes, with recent episodes following multi-part trial coverage such as the Lindsay Clancy and Caleb Flynn cases. The show is streamed on DailyWire+ and distributed through Megaphone.

The feed lists 72 episodes released about every three days, with a median episode length of roughly 16 minutes. Apple Podcasts shows 419 ratings with a 4.3 average, which suggests a established listener base. Listener figures are estimates: roughly 5,000 to 25,000 downloads per episode, with an audience skewing toward adults aged 25 to 44 in the United States.

The feed shows no sponsors beyond the DailyWire+ streaming promotion. Host-read placements are estimated at $90 to $625 per episode. The show suits true crime publishers, streaming services and brands seeking adults interested in criminal justice coverage.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. That's So Criminal can edit or remove this page at any time.

Questions about That's So Criminal

How much does That's So Criminal charge for a podcast sponsorship?

Estimated host-read mid-roll rates are about $90 to $625 per episode, based on estimated downloads of 5,000 to 25,000 per episode. Final pricing depends on the placement and the show's current terms.

What is That's So Criminal about?

That's So Criminal is a true crime podcast hosted by investigative reporter Lynden Blake. It covers criminal cases, trials and unusual crimes, released about every three days.

How do I contact That's So Criminal about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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