Starbooked

That Millwall Podcast

@thatmillwallpodcast · GB · EN

That Millwall Podcast (@thatmillwallpodcast) is an independent Millwall football channel based in the United Kingdom. It posts match reactions, tactical breakdowns, chants compilations and player interviews, with about 4,700 subscribers and a median of roughly 2,100 views per video. It publishes around one upload a day, and sponsored integrations are estimated at $150 to $250 per video.

Why brands book That

Reach UK Millwall fans through daily match-day reaction content

  • Median of about 2,100 views per video across roughly 1,500 uploads
  • Daily upload pace, with 48 videos posted in the last 90 days
  • Top chant clip reached 49,551 views, showing strong match-day spikes
Best forfootball merchandiselocal UK sports sponsorsticketing and fan experience brands
Watch forAudience is niche and UK-focused, and rivalry chant content can be rough in tone.

Brand fit report

Content

Topics, IAB taxonomy
Association Football85%
Sport15%
Formats
short-form match clips, post-match interviews, long-form podcast episodes, crowd chant compilations
Tone
passionate, candid
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds for most uploads, with occasional episodes of 20 to 30 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement0.9%
Likes and comments per view on recent videos
Audience asks aboutWhat is the latest Millwall team news and injury update?How did Millwall perform in the most recent match?What do Millwall fans think about upcoming fixtures against rivals?
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
15%women
85%men
Countries
🇬🇧 United Kingdom90%
🇮🇪 Ireland3%
🇺🇸 United States2%
LanguagesEnglish 100%

Commercial

2%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencemedium
Politicslow

Fan chant compilations such as 'Millwall vs West Ham Chants' and 'Millwall vs West Ham Crowd Chants' carry aggressive rivalry content that may include strong language.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube4.7k2.1k48

Benchmark score: 81 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 1 days ago.

The #1 Independent Millwall Channel. Welcome to That Millwall Podcast-the home of no-nonsense analysis, tactical deep dives, and the definitive Millwall Identity Series. We don't just react to matchdays; we document the culture of The Den. What to expect: • Tuesdays: Post-match breakdown and raw fan reaction. • Thursdays: Opposition scouting and weekend previews. 4,000+ Lions. 2.7M+ views. Real reaction. Real debate. No filter. Subscribe now. Inquiries: info@thatmillwallpodcast.co.uk #Millwall #MillwalIFC #TheDen #Championship #ThatMillwallPodcast
That Millwall Podcast's own profile description on YouTube

Are you That Millwall Podcast? Claim or remove this profile.

About That Millwall Podcast

That Millwall Podcast is an independent channel covering Millwall Football Club from the United Kingdom. It posts short match clips, post-match reactions, chant compilations and interviews with players, with long-form podcast episodes appearing less often. Most uploads run under a minute, and the channel publishes close to daily.

The channel has about 4,700 subscribers and a total of roughly 3.5 million views. Its median video draws around 2,100 views, while a few chant clips have reached tens of thousands. Audience estimates suggest a UK-based, predominantly male fan base, though these figures are inferred rather than measured.

Brands seeking to reach engaged Millwall supporters in the UK may find it a fit. Based on the rate rule, sponsored integrations would cost about $150 to $250 per video, roughly $20 to $35 CPM, which compares with the $10 to $30 CPM typical for paid ads.

Written from That Millwall Podcast's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. That Millwall Podcast can edit or remove this page at any time.

Questions about That

How much does That Millwall Podcast charge for a sponsored video?

Based on its median of about 2,100 views and a short-form format, a sponsored integration is estimated at $150 to $250 per video. That works out to roughly $20 to $35 CPM, which is higher than the $10 to $30 typical for paid ads.

What does That Millwall Podcast post about on YouTube?

The channel covers Millwall FC, posting match clips, post-match reactions, fan chant compilations, player interviews and occasional long podcast episodes. Most uploads are short, under a minute, and the channel publishes close to daily.

How do I contact That Millwall Podcast for a brand deal?

Contact details unlock on Starbooked for $0.80. The creator's public inquiry email is listed in the channel description. Boosted creators can also be booked through Starbooked.

Similar creators

YouTube and other creators in millwall fc, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
burnley fcenglish football6.7k3k$150–25081
The Square Ball@thesquareball_ · GB
leeds unitedfootball fan podcast37k16k$320–55087
The West Ham Way@thewesthamway · GB
west ham unitedenglish football19k5.2k$150–25069
Lincoln City FC@lincolncityfc1685 · GB
english footballfootball club media17k2.6k$150–25052
Scarfey Spurs Talk@scarfeyspurstalk · GB
tottenham hotspurfootball podcast4.2k714$150–25052
AFC Wimbledon@afcwimbledonofficial · GB
english footballfan-owned club28k1.2k$150–25041