That's Mandarin: Study Chinese Today
That's Mandarin (@thatsmandarin), a Beijing and Shanghai language school run from the United States, posts short Mandarin lessons on its YouTube channel. The channel has about 46,900 subscribers and a median of roughly 2,000 views per video, with near-daily Shorts uploads. Sponsored integrations are estimated at $150 to $250 per video.
Daily Mandarin lessons reaching learners who already want to study Chinese
- About 46,900 subscribers and a median of roughly 2,000 views per video
- Around 50 uploads in the last 365 days, with 24 in the last 90 days
- Shorts make up all recent uploads, so placements suit short-form ad reads
Brand fit report
Content
- Formats
- vertical short lesson, phrase list with pinyin, comparison clip (textbook vs everyday speech)
- Tone
- instructional, upbeat
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- language school classes (own business, promoted via links)
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; recent videos link to the channel's own class booking page.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover greetings, directions, and everyday phrases with no flagged content; a health phrase video ("6 phrases to know if you get sick in China") is benign.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 47k | 2k | 24 |
Benchmark score: 39 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Yes or No in Chinese 🇨🇳 · 1.2k views
▶HSK1 to HSK3: Same meaning, 3 HSK levels · 103 views
▶Everyday Chiense Phrases · 1k viewsLast three uploads, latest 10 days ago.
Founded in 2005, That’s Mandarin has been delivering excellence in Chinese teaching for over 16 years to more than 100,000 students of different nationalities. 👉 Founded in 2005 👉 10,000+ students annually 👉 100,000+ overall students 👉 Beijing, Shanghai & Online 👉 Learn Chinese with us today 👇👇 www.thatsmandarin.com WeChat ID: thatsmandarinschool info@thatsmandarin.com (+86) 21 6095 8317 -----------------------------------------------------
Are you That's Mandarin: Study Chinese Today? Claim or remove this profile.
About That's Mandarin: Study Chinese Today
That's Mandarin (@thatsmandarin) is a Chinese-language school with campuses in Beijing and Shanghai and online classes, and its YouTube channel is a steady source of short Mandarin lessons. Recent uploads cover everyday phrases, question words, HSK level comparisons, and textbook versus natural speech, most under 40 seconds and presented as on-screen text with pinyin and English translations. The channel has about 46,900 subscribers and 14 million lifetime views, with a median of roughly 2,000 views per video. Viewers are likely English-speaking adults who are beginner to intermediate learners, with an estimated skew toward the United States, United Kingdom, and Canada; these figures are estimates.
The channel does not show sponsored integrations in its recent uploads, and promotion centers on the school's own class booking. A sponsored Shorts integration typically falls in the $150 to $250 range per video based on the median view count and the Shorts rate. That works out to roughly $4 to $8 CPM, below the $10 to $30 CPM typical of paid ads, so the channel suits language and education brands seeking a low-cost, niche audience.
Language apps, courses, and travel brands targeting beginners are the strongest fit for this channel.
Written from That's Mandarin: Study Chinese Today's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. That's Mandarin: Study Chinese Today can edit or remove this page at any time.
Questions about That's
How much does That's Mandarin charge for a sponsored video?
Based on its median of about 2,000 views per Short, a sponsored integration is estimated at $150 to $250 per video. This is an estimate from public channel data, not a published rate card. Contact details unlock on Starbooked for $0.80.
What does That's Mandarin post about on YouTube?
The channel posts very short Mandarin lessons covering everyday phrases, question words, numbers, colors, and HSK level comparisons. Most videos are under 40 seconds and use on-screen pinyin and English translations. Recent uploads are almost entirely YouTube Shorts.
How do I contact That's Mandarin for a brand deal?
Contact details for That's Mandarin unlock on Starbooked for $0.80. The channel's public description lists an email address and a business phone number. Boosted creators can be booked through Starbooked.
Similar creators
YouTube and other creators in learn mandarin, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
Global Village Chinese@globalvillage-chinese · HK | learn mandarinchinese vocabulary | 1.3k | 20 | $150–250 | 19 |
Sprachschule Aktiv München @sprachschuleaktiv · DE | german language learninglanguage school | 2.8k | 3.2k | $150–250 | 51 |
Studio Italiano InClasse@inclasseverona · IT | italian language learningitalian listening practice | 65k | 12k | $240–430 | 39 |
buddhatuhk寬濟法師 圓融佛學院@buddhatuhk | buddhism teachingsesoteric buddhism | 11k | 742 | $150–250 | 38 |
Co Ludzie Powiedzą@coludziepowiedzaco | english lessonslanguage school | 6.9k | 1.3k | $150–250 | 37 |
language coach institute@languagecoachinstitute9883 · DE | german pronunciationgerman language learning | 7.4k | 459 | $150–250 | 34 |