Drew Alexander Forde (@thatviolakid), a US-based professional violist, makes classical and pop cover videos, practice tips and music-business content on YouTube. The channel has about 34.7K subscribers and a median of roughly 7.5K views per video. Uploads are infrequent, and sponsored rates range from $150 to $250 per video.
Viola covers and music-business audience with strong engagement on long-form
- Median of about 7,500 views per video across the last 30 uploads
- Engagement rate of 6.8 percent, with a like rate of 6.0 percent
- Sponsored rate of $150 to $250 per video, roughly $20 to $35 CPM
Brand fit report
Content
- Formats
- cover performance, tutorial, vlog
- Tone
- educational, playful
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 1 to 4 minutes for covers, 5 to 20 minutes for tutorials and vlogs
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- music software and services, online courses
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos; several descriptions link to DistroKid and Skillshare affiliate offers and to gear on Kit.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is classical and pop covers and music-business advice with no flagged titles in the last 30 videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 34 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Tyla - "Water" (Viola Cover) | Rooftop Sunset in LA · 411 views
▶Best I Ever Had on a Rooftop in LA | Drake | Viola Cover | H · 1.8k views
▶Birds of a Feather on Strings | Billie Eillish · 1.4k viewsLast three uploads, latest 159 days ago.
Download my FREE Gig-Tracking App: DTLA App https://apps.apple.com/us/app/dtla-app/id6758869460 I'm ThatViolaKid--TVK for short I am a professional violist that performs for major motion pictures, television, and Grammy Award Winning Artists. Having Co-Founded 2 companies in the Music Industry, I am a business and finance nerd. Have any questions for me?? #AskTVK Subscribe to my newsletter: https://thatviolakid.substack.com/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Follow me on: Instagram: @thatviolakid http://instagram.com/thatviolakid Threads: @thatviolakid http://threads.com/thatviolakid
About ThatViolaKid
ThatViolaKid is the YouTube channel of Drew Alexander Forde, a US-based professional violist. According to his website, he co-founded two music-industry companies and writes about business for musicians. The channel mixes viola covers of pop and hip-hop songs, classical performances, practice tips and vlogs. Median views are around 7,500 per video, and the channel has about 34,700 subscribers. These audience figures are estimates from channel metrics.
Viewers are likely working or aspiring musicians, students and fans of string covers, with an audience that skews toward ages 25 to 34. Upload frequency is low, with three videos in the past year, so the channel works better for a planned series than for rapid frequency. The channel also promotes his live booking work.
Sponsored integrations are priced at $150 to $250 per video, which is roughly $20 to $35 per 1,000 median views. Paid ads usually run at $10 to $30 CPM, so this is a premium rate. Brands in music software, string instruments or music education should book him.
Written from ThatViolaKid's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ThatViolaKid can edit or remove this page at any time.
Questions about ThatViolaKid
How much does ThatViolaKid charge for a sponsored video?
Sponsored integrations are estimated at $150 to $250 per video, based on a rate of $20 to $35 per 1,000 median views. Final pricing depends on format and usage rights, and the channel has no recorded sponsorships in the last 50 videos.
What does ThatViolaKid post about on YouTube?
The channel posts viola covers of pop, hip-hop and classical pieces, practice and technique tutorials, and music-business advice. Videos are usually one to four minutes for covers and longer for tutorials and vlogs.
How do I contact ThatViolaKid for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can send a brief without a separate outreach step.
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