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The 100% Wild Podcast

Podcast · www.druryoutdoors.com · EN
Hosted by Tim Kjellesvik, Matt Drury

The 100% Wild Podcast, hosted by Tim Kjellesvik and Matt Drury of Drury Outdoors, covers whitetail and elk hunting stories, gear, scouting and expert guest interviews. The show has 400 episodes released roughly weekly, with a median length of about 57 minutes. Estimated downloads are 5,000 to 25,000 per episode, implying a host-read rate of about $90 to $625 per episode.

Why brands sponsor The 100% Wild Podcast

Weekly hunting show with 400 episodes and a loyal, highly rated whitetail and elk audience

  • 400 episodes released weekly since 2019 with an Apple rating of 4.7 from 394 ratings.
  • Episodes average about 57 minutes, long enough for a full host-read segment.
  • Guests include industry figures and experts, giving outdoor and optics brands a credible context.
Best forhunting optics and rangefindersoutdoor apparel and bootshunting land and wildlife products
Watch forDownload figures are estimates from ratings, not measured, and the audience skews toward experienced hunters.

Brand fit report

Content

Topics, IAB taxonomy
Hunting and Shooting70%
Outdoors20%
Business and Finance10%
Formats
co-hosted banter, interview, solo monologue
Tone
humorous, informal
Language
English
Production
Clean, edited audio
Typical length
40 to 60 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 394 Apple ratings (band of 200 to 1,000 ratings mapping to 5,000 to 25,000), 400 episodes, weekly cadence, Podcast Index popularity 9, and a Libsyn host.
Audience asks aboutHow do I find and harvest a mature whitetail or elk?What gear and optics do experts recommend?How do I manage land and wildlife for better hunting?
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
15%women
85%men
Countries
🇺🇸 United States85%
🇨🇦 Canada10%
Other5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Drury OutdoorsLeupold OpticsDeerCast
Categories promoted
hunting optics, hunting media
Affiliate links
No

Episode 466 features Leupold Optics CEO Bruce Pettet as a guest, and the feed lists no funding links; no sponsor mentions found in the feed beyond the show's own DeerCast platform.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Family friendly
Hunting content involves killing animals and the feed is not flagged explicit, with the titles showing no adult or drug themes.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 74 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

Ever feel like we take ourselves too seriously as hunters? Matt Drury and Tim Kjellesvik are changing that with The 100% Wild Podcast...and a sound board loaded with questionable decisions. Armed with a sense of humor stuck in junior high, each week the boys cut up about their hunting misadventures and balance out their relative ignorance with expert guests who actually know what they're talking…
The 100% Wild Podcast's own show description from the podcast feed

Do you make The 100% Wild Podcast? Claim or remove this page.

About The 100% Wild Podcast

The 100% Wild Podcast is a hunting show hosted by Tim Kjellesvik and Matt Drury of Drury Outdoors. Episodes mix humorous hunting stories, expert guests and gear discussion, with a segment called Wildlife Word and listener-submitted questions. The show has released 400 episodes at roughly weekly cadence, with a median length of about 57 minutes, according to the RSS feed.

The website describes Drury Outdoors as a multi-generational hunting media company founded in 1989 by Terry and Mark Drury, committed to 100% Wild and 100% Fair Chase hunting. Apple Podcasts lists 394 ratings with an average of 4.7. These figures come from the feed, the website and Apple Podcasts; listener profile figures are estimates only.

Estimated downloads are 5,000 to 25,000 per episode, which at $18 to $25 per 1,000 downloads suggests roughly $90 to $625 per host-read mid-roll. The show is a fit for hunting optics, outdoor apparel and land management brands. No sponsors were visible in the feed, so brands should expect a first sponsorship to be a direct booking.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The 100% Wild Podcast can edit or remove this page at any time.

Questions about The 100% Wild Podcast

How much does The 100% Wild Podcast charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll would cost roughly $90 to $625 per episode. Final pricing is set by the show and may differ from this estimate.

What is The 100% Wild Podcast about?

The show covers hunting stories, gear, wildlife management and expert guest interviews. Hosts Tim Kjellesvik and Matt Drury release episodes roughly weekly, most running about an hour.

How do I contact The 100% Wild Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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