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The 40k Badcast

Podcast · 40kbadcast.com · EN
Hosted by Dan Boyd, Campbell McLaughlin

The 40k Badcast is a comedy show hosted by Dan Boyd and Campbell McLaughlin about Warhammer 40,000 played badly and with humor. It has 215 episodes with a roughly monthly cadence and typical episodes of about two hours. Estimated downloads per episode are 2,000 to 8,000, with sponsorship rates of roughly $40 to $200 per episode.

Why brands sponsor The 40k Badcast

Engaged tabletop wargaming audience in a long-running, loyal comedy show

  • 215 episodes since 2017 with a 4.6 average Apple Podcasts rating from 154 ratings.
  • Hobby audience of Warhammer 40k players who buy miniatures, paints and accessories.
  • Long episodes of about two hours give host-read spots room to breathe.
Best fortabletop gaming accessorieshobby paints and modeling toolsgaming retail
Watch forExplicit language and a monthly release schedule limit reach for family-oriented brands.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests70%
Comedy30%
Formats
co-hosted banter, interview, special report
Tone
irreverent, playful
Language
English
Production
Home recording
Typical length
1 hour 50 minutes to 2 hours 30 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 154 Apple Podcasts ratings with a 4.6 average on a nine-year-old show, a Libsyn host, an episodic cadence of about 17 days, and a niche tabletop audience.
Audience asks abouthow to play Warhammer 40karmy and model building topicsnew edition and rules changes
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
15%women
85%men
Countries
🇺🇸 United States70%
🇬🇧 United Kingdom10%
🇨🇦 Canada5%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The website links to a Patreon page, which indicates listener funding, and no sponsor mentions were found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanityhigh
Adultmedium
Drugslow
Violencelow
Politicslow

The feed is flagged explicit and titles include strong language such as 'Whippin' Shitties on the Home Objective'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 65 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks12 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 13 days ago, a new one about every 17 days.

A lighter take on Warhammer 40k. We're bad at 40k, and you can, too!
The 40k Badcast's own show description from the podcast feed

Do you make The 40k Badcast? Claim or remove this page.

About The 40k Badcast

The 40k Badcast is a comedy podcast in which Dan Boyd and Campbell McLaughlin play Warhammer 40,000 badly and cheerfully. The feed and the show's website describe it as a lighter take on the hobby, and the website's About page introduces Campbell as a Warhammer player who runs a YouTube channel called Camhammer.

The show has 215 episodes since January 2017. The feed shows a cadence of about one episode every 17 days, with typical episodes running about two hours. Apple Podcasts lists 154 ratings with a 4.6 average, which places it in a mid-sized niche band.

The audience is estimated, not measured, at roughly 2,000 to 8,000 downloads per episode, largely hobby gamers. No sponsors were found in the feed, and the show links to Patreon. A host-read spot would likely cost about $40 to $200 per episode, and the show suits tabletop and hobby brands. Sources: the RSS feed, the show website and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The 40k Badcast can edit or remove this page at any time.

Questions about The 40k Badcast

How much does The 40k Badcast charge for a podcast sponsorship?

Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll ad is estimated at roughly $40 to $200 per episode. Exact rates are set by the show and not published in the feed.

What is The 40k Badcast about?

The 40k Badcast is a comedy podcast in which two hosts play Warhammer 40,000 badly and humorously. Episodes cover battles, army talk, hobby topics and general silliness.

How do I contact The 40k Badcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.

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