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The Accounting Podcast

Podcast · accounting.show · US · EN
Hosted by David Leary, Blake Oliver

The Accounting Podcast, hosted by David Leary and Blake Oliver, is a weekly roundup of accounting news covering AI, the Big Four, firm M&A and audit failures. With 619 episodes since 2017 and a cadence of about 7 days, episodes typically run 55 to 75 minutes. Estimated downloads per episode are 20,000 to 80,000, with a rate of $360 to $2,000 per episode for a host-read mid-roll.

Why brands sponsor The Accounting Podcast

Weekly accounting news reaching a professional audience of accountants and bookkeepers.

  • Hosts have run the show for about nine years with 619 episodes and a weekly cadence.
  • Apple Podcasts shows 350 ratings averaging 4.4 stars, with Podcast Index popularity at the top bucket.
  • Episodes average about an hour, giving host-read ads room to land with a focused professional audience.
Best foraccounting and bookkeeping softwareprofessional education and certificationsfintech and AI tools for finance teams
Watch forAudience estimates are inferred from ratings, not published download data, so treat them as ranges.

Brand fit report

Content

Topics, IAB taxonomy
Business News60%
Technology & Computing25%
Personal Finance15%
Formats
news roundup, co-hosted banter, interview
Tone
analytical, conversational
Language
English
Production
Clean, edited audio
Typical length
55 to 75 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 350 Apple ratings (1,000 to 5,000 band) on a show with 619 episodes, Podcast Index popularity 9, and a professional niche audience.
Audience asks aboutHow will AI change accounting jobs?What are the latest Big Four firm developments?How do changes in tax rules affect my practice?
Age
10%18-24
30%25-34
25%35-44
35%45+
Gender
40%women
60%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
🇦🇺 Australia3%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
Host-readhost reads the sponsor message
Brands seen
EarmarkOnPay
Categories promoted
accounting software, professional education (CPE)
Affiliate links
No

The homepage names the Earmark app and OnPay studio, and the sponsor page offers ad slots, though no sponsor mention appears in the last 20 episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episode titles cover news topics such as fraud charges and insider trading, with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence15 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 12 days ago, a new one about every 7 days.

The most authoritative voice in accounting news. Every week, Blake Oliver and David Leary break down the stories reshaping the profession — AI, the Big Four, firm M&A, audit failures, and the talent crisis — with analysis you won't get from the trade press. Earn free NASBA-approved CPE just for listening, with the Earmark app.
The Accounting Podcast's own show description from the podcast feed

Do you make The Accounting Podcast? Claim or remove this page.

About The Accounting Podcast

The Accounting Podcast is a weekly news roundup hosted by David Leary and Blake Oliver, covering AI, Big Four firms, firm M&A, audit failures and the talent crisis in the accounting profession. The feed lists 619 episodes since November 2017 released about every 7 days, with a median runtime of roughly 62 minutes. The website describes Leary as a QuickBooks expert with more than 22 years of experience and Oliver as a CPA and Earmark CPE creator based in Scottsdale, Arizona.

Apple Podcasts shows 350 ratings averaging 4.4 stars, which we estimate points to roughly 20,000 to 80,000 downloads per episode. Listeners are likely accountants, bookkeepers and finance professionals, though these are estimates. The show names Earmark and OnPay as sponsors or partners and offers ad slots through its sponsor page.

Based on the typical host-read rate of $18 to $25 per 1,000 estimated downloads, a mid-roll spot costs about $360 to $2,000 per episode. The show suits accounting software, CPE providers and finance AI tools seeking a professional audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Accounting Podcast can edit or remove this page at any time.

Questions about The Accounting Podcast

How much does The Accounting Podcast charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll is estimated at about $360 to $2,000 per episode. Exact pricing is set by the show's sponsor page.

What is The Accounting Podcast about?

It is a weekly news roundup for accountants and bookkeepers, covering AI in finance, Big Four firm news, firm acquisitions, audit issues and workforce trends, hosted by David Leary and Blake Oliver.

How do I contact The Accounting Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. The show also offers ad slots through its own sponsor page.