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The Analytics Power Hour

Podcast · analyticshour.io · EN
Hosted by Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll

The Analytics Power Hour is a long-running podcast where Michael Helbling, Tim Wilson, Moe Kiss, Val Kroll and Julie Hoyer discuss digital analytics, data and AI at work. The show has 318 episodes, published roughly every two weeks, with typical episodes running about 60 to 70 minutes. Estimated downloads are 2,000 to 8,000 per episode, implying a rate of $40 to $200 per episode.

Why brands sponsor The Analytics Power Hour

A long-running analytics audience of practitioners with 318 episodes and a 4.8 Apple rating

  • 173 Apple ratings averaging 4.8 stars, with 156 five-star reviews, signals an engaged listener base.
  • 318 episodes since 2015 with a biweekly cadence give a sponsor a durable, evergreen presence.
  • Episodes around 60 to 70 minutes let hosts deliver a mid-roll read in a focused, trusted context.
Best foranalytics and data softwarebusiness intelligence consultanciestraining and certification courses
Watch forDownload figures are estimated from ratings and show age, not measured, so expect a modest audience.

Brand fit report

Content

Topics, IAB taxonomy
Business40%
Technology & Computing35%
Careers25%
Formats
co-hosted banter, interview, listener questions
Tone
conversational, knowledgeable
Language
English
Production
Clean, edited audio
Typical length
50 to 70 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 173 Apple ratings points to the 50 to 200 band (2,000 to 8,000), supported by 318 episodes, a 2015 start, a biweekly cadence and Podcast Index popularity 9, with Libsyn hosting.
Audience asks aboutHow should analytics teams adapt to AI tools?How can analysts build business acumen and buy-in?Which analytics tools and approaches fit a given job?
Age
10%18-24
35%25-34
35%35-44
20%45+
Gender
35%women
65%men
Countries
🇺🇸 United States50%
🇬🇧 United Kingdom15%
🇨🇦 Canada10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the website shows a 'Show Sponsor' heading with no named sponsor in the captured text.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

The feed carries the explicit flag (explicit=1), and episode descriptions reference bars and pints, though no titles are themselves strongly profane.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 70 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 14 days.

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Ready any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the…
The Analytics Power Hour's own show description from the podcast feed

Do you make The Analytics Power Hour? Claim or remove this page.

About The Analytics Power Hour

The Analytics Power Hour is a podcast on digital analytics, data strategy and AI for analysts, hosted by Michael Helbling, Tim Wilson, Moe Kiss, Val Kroll and Julie Hoyer. According to the show's website and Apple Podcasts listing, it has published 318 episodes since January 2015, currently on a biweekly schedule, with a median episode length of about 64 minutes.

The show's Apple Podcasts listing shows 173 ratings averaging 4.8 stars. Its audience is estimated, not measured: based on the ratings count and show age, we estimate 2,000 to 8,000 downloads per episode, with listeners likely to be analytics practitioners, marketers and managers in the United States, United Kingdom and Canada. The feed and website show no named sponsors in the recent episodes.

For a sponsor, the estimated rate is $40 to $200 per host-read mid-roll, which suits analytics software, consultancies and training providers seeking a professional audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Analytics Power Hour can edit or remove this page at any time.

Questions about The Analytics Power Hour

How much does The Analytics Power Hour charge for a podcast sponsorship?

Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll is estimated at $40 to $200 per episode. Rates are estimates and depend on the agreed placement and terms.

What is The Analytics Power Hour about?

The show covers digital analytics, data strategy, AI and business acumen for analysts. Five hosts discuss closed topics and take listener questions in roughly one-hour episodes published every two weeks.

How do I contact The Analytics Power Hour about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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