Starbooked

The Art of Online Business

Hosted by Kwadwo Sampany-Kessie

The Art of Online Business is a weekly podcast hosted by Kwadwo Sampany-Kessie, a Facebook ads strategist for online course creators and coaches. It has about 1,000 episodes since 2015, alternating 8 to 15 minute solo episodes with 40 to 50 minute interviews. Estimated downloads are 3,000 to 9,000 per episode, with a host-read mid-roll rate of about $50 to $230.

Why brands sponsor The Art of Online Business

Weekly reach to online course creators who already spend on ads

  • The audience is online course creators, coaches and membership owners, a clear buyer group for software and services.
  • Eleven years and about 1,000 episodes; the website media kit cites 4.94 million total downloads.
  • Rated 4.8 from 766 Apple Podcasts ratings, with 713 five-star ratings.
Best formarketing software and toolsfunnel, webinar and email platformsbusiness services for course creators
Watch forThe host sells competing ads management services, so agency or ad-tool sponsors may conflict with his own offers.

Brand fit report

Content

Topics, IAB taxonomy
Business and Finance35%
Marketing and Advertising55%
Careers10%
Formats
solo episode, interview, coaching case study
Tone
practical, upbeat
Language
English
Production
Clean, edited audio
Typical length
8 to 15 minutes solo, 40 to 50 minutes interviews

Audience

Commercial intent85/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode3k–9k
Estimated, confidence 50%: Based on 766 Apple ratings (the 200 to 1,000 band, trimmed for an 11-year-old show), the media kit's 4.94 million total downloads across about 1,000 episodes, weekly cadence and Buzzsprout hosting.
Audience asks aboutHow to run Facebook ads on a small budgetWhy webinars fail to convertWhen to hire a Facebook ads manager
Age
4%18-24
30%25-34
40%35-44
26%45+
Gender
60%women
40%men
Countries
🇺🇸 United States70%
🇨🇦 Canada8%
🇬🇧 United Kingdom7%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No third-party sponsor mentions found in the feed titles, but the website has a Media Kit page and the host promotes his own ads management services.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
The feed is not flagged explicit and titles such as 'The Math That Tells You When To Hire A Facebook Ads Manager' are business-only.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 93 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks6 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle. Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes • funnels and of course • Facebook & Instagram ads for seamless scaling! Hosted by…
The Art of Online Business's own show description from the podcast feed

Do you make The Art of Online Business? Claim or remove this page.

About The Art of Online Business

The Art of Online Business is a weekly podcast about Facebook and Instagram ads, funnels, webinars and email marketing for online course creators and coaches. The feed credits Kwadwo Sampany-Kessie as host, and his website describes him as a Facebook ads manager for course creators. Episodes alternate between short solo lessons of 8 to 15 minutes and interviews of 40 to 50 minutes.

The show began in 2015 and lists about 1,000 episodes. Apple Podcasts shows a 4.8 average from 766 ratings. The website media kit cites 4.94 million total downloads; Starbooked estimates 3,000 to 9,000 per episode. No third-party sponsors appear in the feed.

At Starbooked's rate model, a host-read mid-roll costs about $50 to $230 per episode. It suits software, services and education brands aimed at course creators and coaches.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Art of Online Business can edit or remove this page at any time.

Questions about The Art of Online Business

How much does The Art of Online Business charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll at about $50 to $230 per episode, based on an estimated 3,000 to 9,000 downloads. The website offers a media kit, so confirm current rates with the host.

What is The Art of Online Business about?

It is a weekly podcast where Kwadwo Sampany-Kessie covers Facebook and Instagram ads, funnels, webinars and email marketing for online course creators, using solo lessons, interviews and coaching case studies.

How do I contact The Art of Online Business about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. The show's website also has a contact page and a media kit for sponsors.

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