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The Athletic FC Tactics Podcast

Hosted by Kate Mason, Liam Tharme, Mark Carey, Rob Green

The Athletic FC Tactics Podcast, published by The Athletic, previews the coming weekend's biggest Premier League and European football matches through tactical analysis and data. Hosted by Kate Mason with data writers Liam Tharme and Mark Carey and former England international Rob Green. It has 333 episodes, released weekly, typically 35 to 45 minutes. Estimated downloads per episode are 50,000 to 80,000, with rates of about $900 to $2,000 per episode for a host-read mid-roll.

Why brands sponsor The Athletic FC Tactics Podcast

Weekly Premier League tactical previews reaching an engaged football audience

  • 333 episodes since 2019 with a weekly release and a consistent 35 to 45 minute format
  • Apple Podcasts rating of 4.6 from 224 ratings, with most ratings at five stars
  • Analysis from The Athletic's data writers and former England international Rob Green
Best forSports betting and fantasy football brandsSportswear and football equipmentData, analytics and streaming services
Watch forAudience is UK-weighted and the show is in a niche sports analysis format, so reach outside the UK may be limited.

Brand fit report

Content

Topics, IAB taxonomy
Sports90%
Business10%
Formats
co-hosted analysis, expert panel, data review
Tone
analytical, engaging
Language
English
Production
Studio production
Typical length
35 to 45 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode50k–80k
Estimated, confidence 60%: Apple Podcasts ratings_count of 224 (band of 200 to 1,000 shifted up to 1,000 to 5,000 bands by 2019 start and high popularity 9), 333 episodes, weekly cadence, Acast hosting, and The Athletic publisher brand.
Audience asks aboutWhich tactical matchups decide the upcoming weekend fixturesHow set pieces and pressing are shaping the seasonWhich players and clubs stand out in the transfer window and data
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
20%women
80%men
Countries
🇬🇧 United Kingdom60%
🇺🇸 United States15%
🇨🇦 Canada5%
Other20%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
The Athletic
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; The Athletic is the publisher, not a sponsor.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Explicit flag is 0 and episode titles cover football tactics, transfers and tournaments only.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 71 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

The Athletic's weekly tactical preview of the biggest games across the Premier League and beyond that coming weekend. Take a deep dive into the data and analytics that shape the modern game with The Athletic's data writers Liam Tharme and Mark Carey, supported by the expertise of former England international Rob Green and host Kate Mason. Hosted on Acast. See acast.com/privacy for more…
The Athletic FC Tactics Podcast's own show description from the podcast feed

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About The Athletic FC Tactics Podcast

The Athletic FC Tactics Podcast is a weekly show from The Athletic that previews the biggest Premier League and European fixtures each weekend. Hosted by Kate Mason, with data writers Liam Tharme and Mark Carey and former England international Rob Green, the show combines tactical analysis with football data and analytics. Episodes run about 35 to 45 minutes.

The feed lists 333 episodes with a weekly cadence and Acast hosting. On Apple Podcasts the show has 224 ratings with an average of 4.6, and most ratings are five stars. The show's listeners are estimated, not reported: the audience is likely football fans aged 25 to 44, weighted to the United Kingdom, and roughly 50,000 to 80,000 downloads per episode based on ratings and show age.

No sponsors are named in the feed. The estimated rate is about $900 to $2,000 per host-read mid-roll, a fit for sports betting, sportswear and data or streaming brands. Sponsor contact details unlock on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Athletic FC Tactics Podcast can edit or remove this page at any time.

Questions about The Athletic FC Tactics Podcast

How much does The Athletic FC Tactics Podcast charge for a podcast sponsorship?

Based on an estimated 50,000 to 80,000 downloads per episode, a host-read mid-roll is estimated at about $900 to $2,000 per episode. Exact pricing depends on the show's current rate card.

What is The Athletic FC Tactics Podcast about?

It is a weekly preview of the biggest Premier League and European football matches, focusing on tactics, set pieces, pressing and football data. Episodes run about 35 to 45 minutes.

How do I contact The Athletic FC Tactics Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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