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The Athletic Football Show: A show about the NFL

Hosted by Robert Mays, Derrik Klassen, Dave Helman

The Athletic Football Show, produced by The Athletic, is an NFL podcast hosted by Robert Mays with co-hosts Derrik Klassen and Dave Helman. It covers league news, game recaps, previews, roster building and draft prospects. The feed lists 1,000 episodes with near-daily cadence, typically 50 to 90 minutes. Estimated downloads per episode are 20,000 to 80,000, with a rate of $360 to $2,000 per episode.

Why brands sponsor The Athletic Football Show: A show about the NFL

Daily NFL audience from a major sports publisher, with strong ratings and in-depth coverage

  • 3,119 Apple ratings with a 4.6 average, indicating an engaged and established audience.
  • Near-daily episodes across a 1,000-episode archive give repeated exposure throughout the NFL season.
  • Episodes of 50 to 90 minutes allow longer host-read integrations with room for context.
Best forsports apparel and fan merchandisefantasy and betting-adjacent servicessports media and streaming
Watch forMedium profanity and a seasonal peak mean audience and fit vary through the off-season.

Brand fit report

Content

Topics, IAB taxonomy
Sports85%
Fantasy Sports10%
Business5%
Formats
co-hosted banter, weekly recap, interview, game preview
Tone
analytical, conversational
Language
English
Production
Studio production
Typical length
35 to 60 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple ratings_count of 3,119 falls in the 1,000 to 5,000 band (20,000 to 80,000), supported by a daily cadence, a 2022 Acast feed, a popularity score of 9 and a major publisher brand.
Audience asks aboutWho wins this week's NFL games and whyWhich draft prospects and quarterbacks are rising or fallingWhat the latest team results mean for playoff chances
Age
20%18-24
30%25-34
25%35-44
25%45+
Gender
20%women
80%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
🇬🇧 United Kingdom3%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
The Athletic
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is published by The Athletic, which is named as owner and publisher.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

The episode title 'Week 5 Hangover: C.J. Stroud is "f***ing awesome"' contains strong language, so profanity is flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

The Athletic’s flagship NFL podcast covers the league like only The Athletic can. Host Robert Mays and co-hosts Derrik Klassen and Dave Helman dive into the biggest stories, break down the Xs and Os, and tackle the ins and outs of roster building. They meticulously follow the details of why we all love this sport and have plenty of fun along the way, bringing the expertise necessary to cover the…
The Athletic Football Show: A show about the NFL's own show description from the podcast feed

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About The Athletic Football Show: A show about the NFL

The Athletic Football Show is an NFL podcast produced by The Athletic, the sports publisher of The New York Times, according to the feed and the Apple Podcasts listing. Robert Mays hosts with co-hosts Derrik Klassen and Dave Helman, covering weekly game recaps, previews, roster building and draft coverage, with draft expert Dane Brugler also featured according to the feed description.

The feed lists 1,000 episodes, with a cadence close to daily and median episodes of about 60 minutes. Apple Podcasts shows 3,119 ratings with a 4.6 average. Listener figures are estimates, not published numbers: roughly 20,000 to 80,000 downloads per episode, skewing male and American. No sponsors appear in the feed.

Estimated rates run from $360 to $2,000 per host-read mid-roll ad, which suits sports apparel, fantasy and sports media brands seeking a large, engaged football audience during the season.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Athletic Football Show: A show about the NFL can edit or remove this page at any time.

Questions about The Athletic Football Show: A show about the NFL

How much does The Athletic Football Show charge for a podcast sponsorship?

Estimated rates are about $360 to $2,000 per host-read mid-roll ad, based on an estimated 20,000 to 80,000 downloads per episode. Actual pricing depends on placement, term and availability, and is not published.

What is The Athletic Football Show about?

It is an NFL podcast from The Athletic covering weekly recaps, previews, roster building and draft coverage. Hosts Robert Mays, Derrik Klassen and Dave Helman publish near-daily episodes.

How do I contact The Athletic Football Show about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. Sponsorship inquiries can then go directly to the show's team.

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