Starbooked

The Auburn Observer

Hosted by Justin Ferguson

The Auburn Observer, hosted by Justin Ferguson and friends, covers the stats, strategies and stories of Auburn basketball and football. The show has 527 episodes, released roughly every four days, with a median length of about 79 minutes. Estimated downloads are 2,000 to 8,000 per episode (estimated), a rate of $40 to $200 per episode for a host-read mid-roll.

Why brands sponsor The Auburn Observer

Engaged Auburn sports fans listen to every game week

  • Weekly episodes with previews and recaps for every Auburn football and basketball game
  • 427 Apple ratings with an average of 4.9 stars shows a loyal listener base
  • Long-form recap episodes of about 80 minutes give a host-read spot time to land
Best forlocal restaurants and hospitalitysports apparel and fan merchandiseregional brands targeting Auburn alumni
Watch forThe audience is narrow and tied to Auburn athletics, so reach depends on the football and basketball season.

Brand fit report

Content

Topics, IAB taxonomy
Football60%
Basketball30%
Food & Drink10%
Formats
co-hosted banter, game preview, game recap, guest interview
Tone
analytical, enthusiastic
Language
English
Production
Clean, edited audio
Typical length
70 to 90 minutes for recaps, about 5 minutes for previews

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 427 Apple ratings suggests 2,000 to 8,000 per episode, adjusted for weekly cadence, long recap episodes and a Substack-hosted feed with over 5,000 subscribers on the website.
Audience asks abouthow Auburn performed in the latest gamewhat to expect in the upcoming opponent matchupwhere to eat on a game weekend in Auburn
Age
20%18-24
30%25-34
25%35-44
25%45+
Gender
30%women
70%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the website page links to a Substack subscription, not to funding links.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Sports analysis and food guides with no explicit flag; titles are game recaps and previews.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 89 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 4 days.

Justin Ferguson and friends take you inside the stats, strategies and stories of Auburn basketball and football. www.auburnobserver.com
The Auburn Observer's own show description from the podcast feed

Do you make The Auburn Observer? Claim or remove this page.

About The Auburn Observer

The Auburn Observer is a podcast hosted by Justin Ferguson and friends that takes listeners inside the stats, strategies and stories of Auburn basketball and football. According to the show's Substack page, it has over 5,000 subscribers and publishes deep dives into both sports. The feed lists 527 episodes released about every four days, with recaps running around 80 minutes and previews around five minutes.

Apple Podcasts shows 427 ratings with an average of 4.9 stars, and the show is listed under Football, Basketball and Sports. Listener figures on Starbooked are estimates only, placing the audience at roughly 2,000 to 8,000 downloads per episode, skewing toward adult sports fans in the United States. The feed and the website show no sponsors so far, which makes the show a fit for brands that want a first sponsor placement in Auburn athletics coverage.

Local restaurants, sports merchandise sellers and regional brands serving Auburn alumni are the best fit. A host-read mid-roll is estimated at $40 to $200 per episode, depending on the audience estimate, based on the Starbooked rate of $18 to $25 per 1,000 downloads.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Auburn Observer can edit or remove this page at any time.

Questions about The Auburn Observer

How much does The Auburn Observer charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll is priced at roughly $40 to $200 per episode. Final pricing depends on the show's rate card and the terms of each booking.

What is The Auburn Observer about?

The Auburn Observer covers the stats, strategies and stories of Auburn basketball and football. Episodes include game previews, recaps and guest interviews, released roughly every four days.

How do I contact The Auburn Observer about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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