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The Avalanche Hour Podcast

Hosted by Caleb Merrill

The Avalanche Hour, hosted by Caleb Merrill, covers avalanche science, mountain safety, and snow-related incidents, interviews and partner highlights. The show has 256 episodes released roughly every 12 days, with a median length of about 63 minutes. Estimated downloads are 5,000 to 25,000 per episode (estimated), implying a host-read rate of about $90 to $630 per episode.

Why brands sponsor The Avalanche Hour Podcast

Engaged backcountry audience of avalanche professionals and recreational skiers in a long-running show

  • 256 episodes since 2016 with a steady cadence of interviews and live recordings
  • Apple Podcasts rating of 4.9 from 199 ratings, with 188 five-star reviews
  • Existing sponsor reads for explosives, avalanche services and drone firms show the format works for outdoor brands
Best foroutdoor gear and apparelavalanche safety and rescue equipmentbackcountry travel services
Watch forDownload estimates are inferred from ratings and show age, not published figures; ask for analytics before committing.

Brand fit report

Content

Topics, IAB taxonomy
Sports60%
Science25%
Health & Fitness15%
Formats
interview, co-hosted banter, live recording
Tone
informative, technical
Language
English
Production
Clean, edited audio
Typical length
50 to 70 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: 199 Apple ratings points to the 5,000 to 25,000 band; the show is over nine years old, so no band shift; the Podcast Index popularity of 9, 256 episodes and daily Apple updates support the upper half; partner sponsorships suggest some commercial reach.
Audience asks aboutHow do avalanche forecasts and hazard ratings work?What lessons come from specific avalanche incidents?How can backcountry travelers improve decision making?
Age
12%18-24
28%25-34
30%35-44
30%45+
Gender
25%women
75%men
Countries
🇺🇸 United States55%
🇨🇦 Canada20%
Other25%
LanguagesEnglish 100%

Commercial

30%of the last 20 episodes had a sponsor
Host-readhost reads the sponsor message
Brands seen
Austin PowderAVSSDrone Amplified
Categories promoted
explosives and avalanche control, avalanche safety services, drones and mapping
Affiliate links
No

Episode titles 'Almost 200 Years of Explosives Manufacturing - Austin Powder: Sponsor Highlight' and 'Partner Highlight: AVSS' show named sponsors among the last 20 episodes.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles address avalanche incidents and fatalities in a factual safety context; the explicit flag is 0.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 70 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 12 days.

Podcast by Caleb Merrill
The Avalanche Hour Podcast's own show description from the podcast feed

Do you make The Avalanche Hour Podcast? Claim or remove this page.

About The Avalanche Hour Podcast

The Avalanche Hour is a podcast hosted by Caleb Merrill that covers avalanche science, mountain safety, incident reviews and interviews with people working in snow and mountain fields. According to the RSS feed and the Apple Podcasts listing, the show has released 256 episodes since December 2016, currently on a cadence of about one episode every 12 days, with a median running time near an hour.

The show has an Apple Podcasts rating of 4.9 from 199 ratings. Listener numbers are not published; based on the ratings count and show age, we estimate 5,000 to 25,000 downloads per episode, with an audience weighted toward backcountry skiers, snowmobilers and avalanche professionals. Recent episodes have carried sponsor and partner reads for Austin Powder, AVSS and Drone Amplified.

Brands in outdoor gear, avalanche safety and backcountry services are the natural fit. At an estimated $90 to $630 per host-read mid-roll, a sponsor buys access to a focused, high-intent outdoor audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Avalanche Hour Podcast can edit or remove this page at any time.

Questions about The Avalanche Hour Podcast

How much does The Avalanche Hour charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is estimated at about $90 to $630 per episode. Final pricing depends on the show's current terms.

What is The Avalanche Hour about?

The Avalanche Hour covers avalanche science, mountain safety, incident reviews and interviews with snow and mountain professionals. It is hosted by Caleb Merrill and has released 256 episodes since 2016.

How do I contact The Avalanche Hour about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.