The Best People, hosted by Nicolle Wallace and published by MS NOW, features conversations with journalists, lawyers, former officials and commentators on politics, democracy and public life. The show has 85 episodes released roughly weekly, with a median episode length of about 48 minutes. Estimated downloads are 20,000 to 80,000 per episode, with a rate of $360 to $2,000 per host-read mid-roll ad.
Politically engaged, high-income news audience across 3,500 Apple ratings
- Weekly interviews with journalists, lawyers, former officials and commentators, each about 48 minutes
- Apple Podcasts rating of 4.6 from 3,506 ratings, with 2,999 five-star reviews
- Published by the MS NOW network, with a mature 85-episode archive
Brand fit report
Content
- Formats
- interview, bonus conversation
- Tone
- serious, reflective
- Language
- English
- Production
- Studio production
- Typical length
- 35 to 50 minutes
Audience
Commercial
- Brands seen
- MS NOW
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the show is published by its network, MS NOW.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode titles are political and cover criminal investigations, but no explicit flag is set and profanity is not evident in titles; political content is the defining feature.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.ms.now/ |
| Apple Podcasts | podcasts.apple.com/podcast/id1817225413 |
| RSS feed | feeds.simplecast.com/a_oJqxkb |
Benchmark score: 100 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Aaron Sorkin Thinks You Can Handle the Truth | 2026-10-12 | 40 min |
| Michael Lewis Has a Warning About the State of Our Soul | 2026-10-07 | 22 min |
| Judge Esther Salas: This Country Has Given Us Too Much for Us to Aband | 2026-10-05 | 46 min |
| Anthony Scaramucci Says Trump Made All the Wrong Moves | 2026-10-02 | 43 min |
| Pete Buttigieg: We're in a "Make or Break" Moment | 2026-09-28 | 50 min |
| Ted Boutrous Jr.: “Today was a Feel-Good Moment for the First Amendmen | 2026-09-24 | 18 min |
Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.
Who are The Best People? They’re the most magnetic and engaging people in the room; the ones who know how to get that extra something out of every collaboration, connection, and endeavor. These people are the best at what they do and know how to bring out the best in others. Now, in an era of social and political upheaval, The Best People share lessons that we can all use. Listen as Nicolle…
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About The Best People with Nicolle Wallace
The Best People is a weekly interview podcast hosted by Nicolle Wallace and published by MS NOW. Episodes feature journalists, lawyers, former officials and commentators discussing politics, democracy and public life, according to the show's feed and description on Apple Podcasts.
The show has 85 episodes released roughly weekly since May 2025, with a median episode length of about 48 minutes. Apple Podcasts lists a 4.6 average rating from 3,506 ratings, which suggests an estimated audience of 20,000 to 80,000 downloads per episode. These audience figures are estimates, not published numbers.
No sponsors are visible in the feed or episode titles; the show is published by its network. Estimated rates are $360 to $2,000 per host-read mid-roll ad, which suits news, legal and civic brands seeking a politically engaged listener base.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Best People with Nicolle Wallace can edit or remove this page at any time.
Questions about The Best People with Nicolle Wallace
How much does The Best People charge for a podcast sponsorship?
Estimated rates are $360 to $2,000 per host-read mid-roll ad, based on an estimated 20,000 to 80,000 downloads per episode. Final pricing depends on the placement and the terms agreed with the show.
What is The Best People about?
The Best People, hosted by Nicolle Wallace, features interviews with journalists, lawyers, former officials and commentators about politics, democracy and public life. It releases roughly one episode a week.
How do I contact The Best People about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.
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