Starbooked

The Besties

Podcast · besties.fan · EN
Hosted by Griffin McElroy, Justin McElroy, Chris Plante, Russ Frushtick

The Besties is a video game podcast in which Griffin McElroy, Justin McElroy, Chris Plante and Russ Frushtick rank and review their favorite games. The feed lists 522 episodes since 2012, now weekly at about 57 minutes. Estimated downloads are 15,000 to 45,000 per episode, implying roughly $270 to $1,130 per host-read mid-roll. Each episode centers on one or two current releases.

Why brands sponsor The Besties

A long-running, highly rated gaming show with a weekly slot for game buyers.

  • Apple Podcasts lists 4,860 ratings averaging 4.9 stars, among the strongest ratings for a show of this type.
  • Weekly episodes of about 57 minutes focus on current releases, which suits launch timing.
  • The website is a Substack with over 18,000 subscribers, giving a second channel to reach listeners.
Best forgame launchesgaming hardware and accessoriessubscription services
Watch forEpisodes are tied to what the hosts are playing, so a game promotion must fit the topic.

Brand fit report

Content

Topics, IAB taxonomy
Video Gaming85%
Comedy15%
Formats
co-hosted banter, reviews, rankings
Tone
friendly, humorous
Language
English
Production
Studio production
Typical length
50 to 65 minutes

Audience

Commercial intent65/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode15k–45k
Estimated, confidence 40%: Based on 4,860 Apple Podcasts ratings, a show over 14 years old that accumulates ratings slowly, a weekly cadence, Simplecast hosting and a Podcast Index popularity of 9.
Audience asks aboutWhich new games are worth buyingHow the latest Nintendo and Xbox releases compareWhich games hold up after release
Age
20%18-24
40%25-34
28%35-44
12%45+
Gender
30%women
70%men
Countries
🇺🇸 United States70%
🇨🇦 Canada8%
🇬🇧 United Kingdom8%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the website is a Substack page with a subscribe button.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

The feed is flagged explicit, and recent titles such as Wolverine Is a Disaster and Blood Dungeon Takes Us to Bullet Heaven cover action games.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

It's Game of the Year meets King of the Hill as four of Earth's best friends – Griffin McElroy, Justin McElroy, Chris Plante, and Russ Frushtick – rank and review their favorite video games. Because shouldn't the world's best friends pick the world's best games?
The Besties's own show description from the podcast feed

Do you make The Besties? Claim or remove this page.

About The Besties

The Besties is a video game podcast in which four friends rank and review their favorite games. The feed and Apple Podcasts credit Griffin McElroy, Justin McElroy, Chris Plante and Russ Frushtick as hosts. The show's website is a Substack page that describes it as a video game club for everyone and lists over 18,000 subscribers.

The feed lists 522 episodes dating to 2012. Recent episodes run weekly at about 57 minutes and cover single releases such as Onimusha, Control Resonant and Echo Weaver, plus broader topics like Summer Game Fest. Apple Podcasts shows 4,860 ratings averaging 4.9 stars. Starbooked estimates 15,000 to 45,000 downloads per episode; this is an estimate because podcasts do not publish download counts.

No sponsors appear in the feed titles or description. At Starbooked's rate, a host-read mid-roll is about $270 to $1,130 per episode. The audience is likely gaming-focused adults, making it a fit for game publishers, hardware and accessories, indie studios and game-adjacent subscription services.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Besties can edit or remove this page at any time.

Questions about The Besties

How much does The Besties charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll at about $270 to $1,130 per episode, based on an estimated 15,000 to 45,000 downloads per episode. The show does not publish a rate card or download numbers.

What is The Besties about?

Griffin McElroy, Justin McElroy, Chris Plante and Russ Frushtick rank and review their favorite video games. The feed lists 522 episodes since 2012, and recent weekly episodes run about 57 minutes.

How do I contact The Besties about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly, so you can arrange a sponsored episode without searching for the right contact.

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