Starbooked

The Big Brown Breakdown

Hosted by Brendan Schaub

The Big Brown Breakdown is a combat sports podcast hosted by former fighter and comedian Brendan Schaub, covering UFC news, fan questions and live fight companions. The feed lists 704 episodes since 2017, released about daily at roughly 64 minutes. Estimated downloads are 30,000 to 100,000 per episode, implying a $540 to $2,500 rate per episode. It is produced by Thiccc Boy Studios and PodcastOne.

Why brands sponsor The Big Brown Breakdown

Near-daily UFC commentary with 4,847 Apple ratings and a dedicated fight audience

  • Around 30 episodes a month give sponsors many placements tied to each UFC news cycle.
  • Live fight companion episodes run up to nearly three hours, giving long exposure on event nights.
  • Fan question episodes show an engaged audience that follows the sport closely.
Best forsports betting-adjacent and fan productssupplements and apparelgaming and streaming
Watch forApple shows 976 one-star ratings out of 4,847, and the tone is blunt, so check brand fit first.

Brand fit report

Content

Topics, IAB taxonomy
Sports70%
Comedy20%
Entertainment10%
Formats
solo commentary, interview, live fight companion
Tone
opinionated, humorous
Language
English
Production
Clean, edited audio
Typical length
55 to 70 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode30k–100k
Estimated, confidence 45%: Based on 4,847 Apple ratings (4.0 average), near-daily output across 704 episodes, Art19 hosting, Podcast Index popularity of 9 and PodcastOne network.
Audience asks aboutWho wins upcoming UFC fightsWhether a fighter is a top contenderFan questions on fighter careers and matchups
Age
22%18-24
40%25-34
23%35-44
15%45+
Gender
12%women
88%men
Countries
🇺🇸 United States75%
🇨🇦 Canada8%
🇬🇧 United Kingdom6%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
PodcastOneThiccc Boy Studios
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed titles or description; the show is published by Thiccc Boy Studios | PodcastOne.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencemedium
Politicslow

Titles such as Strickland is FED UP and I LOVE IT! and combat sports coverage suggest blunt language and fight content, though the feed is not flagged explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

The Big Brown Breakdown explores the intersection of combat sports and life in and outside the sport. Through the eyes of former fighter, comedian, and host Brendan Schaub, the show is an entertaining mix of truth, comedy, and rawness. Brendan is joined by some of the sport's biggest names and entertainers each week. Episodes include weekly insights into the sport. The show consists of deep dives…
The Big Brown Breakdown's own show description from the podcast feed

Do you make The Big Brown Breakdown? Claim or remove this page.

About The Big Brown Breakdown

The Big Brown Breakdown is a combat sports podcast hosted by Brendan Schaub, described in the feed as a former fighter, comedian and host. The show explores the intersection of combat sports and life in and outside the sport, mixing comedy with UFC analysis, fighter deep dives, fan question episodes and live fight companions. It was formerly called Below the Belt.

The feed lists 704 episodes since February 2017 and shows near-daily releases, with a median length of about 64 minutes. Apple Podcasts shows a 4.0 average from 4,847 ratings, including 976 one-star ratings. Starbooked estimates 30,000 to 100,000 downloads per episode, with moderate-to-low confidence because podcasts do not publish numbers. The feed names Thiccc Boy Studios and PodcastOne as publisher, and no sponsors appear in recent titles.

At Starbooked's rate of $18 to $25 per 1,000 downloads, a host-read mid-roll would cost $540 to $2,500 per episode. It suits brands targeting MMA fans, such as apparel, supplements and gaming products.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Big Brown Breakdown can edit or remove this page at any time.

Questions about The Big Brown Breakdown

How much does The Big Brown Breakdown charge for a podcast sponsorship?

The show publishes no rates. Starbooked estimates $540 to $2,500 per host-read mid-roll, based on 30,000 to 100,000 estimated downloads per episode. Network pricing through PodcastOne may differ from this estimate.

What is The Big Brown Breakdown about?

It is a combat sports podcast hosted by Brendan Schaub, mixing UFC analysis, comedy, fighter interviews, fan questions and live fight companions. It was formerly named Below the Belt.

How do I contact The Big Brown Breakdown about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. Because the show is published by PodcastOne, ad sales may also run through the network.

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