Starbooked

The Bill Handel Show, published by iHeartRadio and KFI AM 640, is a daily talk show hosted by Bill Handel covering news, politics, lifestyle and sex advice. It has 1,000 episodes in its feed, updated almost daily, with a median length of about 27 minutes. Estimated downloads are 5,000 to 25,000 per episode. Mid-roll rate range is $90 to $630 per episode.

Why brands sponsor The Bill Handel Show

Daily Southern California talk audience with a long-running radio franchise behind it

  • Over 1,000 episodes in the feed, updated almost every weekday
  • Medium-length episodes with a median runtime of about 27 minutes
  • Listeners are concentrated in Southern California, with a large 45-plus share
Best forregional brand awarenesslocal service businessesnews-adjacent advertisers
Watch forPolitical and sexually frank content makes brand suitability review necessary before booking.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics55%
Society25%
Food and Drink10%
Health and Fitness10%
Formats
co-hosted banter, call-in segments, topical commentary
Tone
opinionated, conversational
Language
English
Production
Clean, edited audio
Typical length
25 to 32 minutes

Audience

Commercial intent20/100
Comments asking for links, prices or where to buy
Sentiment50/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: 491 Apple ratings points to the 200 to 1,000 band, with a broadcast radio parent and daily updates pushing toward the upper range.
Audience asks aboutWhat is the latest political news in Los Angeles and California?What are the local issues affecting Southern California residents?What do the day's headlines mean for everyday listeners?
Age
8%18-24
17%25-34
22%35-44
53%45+
Gender
45%women
55%men
Countries
🇺🇸 United States92%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
iHeartRadioKFI AM 640
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the feed names only the publisher and parent station.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultmedium
Drugslow
Violencemedium
Politicshigh

Explicit flag is set and a title references pornography on a plane and the best or hardest sex advice.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 40 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago.

Bill Handel is heard live Monday-Friday from 6-9am on KFI AM 640. His syndicated show, Handel on the Law, airs every Saturday from 8-11 a.m.
The Bill Handel Show's own show description from the podcast feed

Do you make The Bill Handel Show? Claim or remove this page.

About The Bill Handel Show

The Bill Handel Show is a daily talk program published by iHeartRadio and KFI AM 640, with 1,000 episodes in its feed. Per the feed description, Bill Handel is heard live Monday through Friday from 6 to 9 a.m. on KFI AM 640, and his syndicated show Handel on the Law airs Saturdays. The show covers local and national news, politics, lifestyle and advice, with episodes typically running about 25 to 32 minutes.

Apple Podcasts lists 491 ratings with an average of 3.9 out of 5 and an update frequency of daily. The audience is estimated rather than published: most likely Southern California adults, skewing older, with an estimated 5,000 to 25,000 downloads per episode. The feed shows no sponsor mentions, and the show is linked to its parent station and iHeartRadio.

The show suits regional brands and local service businesses willing to review suitability for political and adult-themed content. At an estimated rate of $18 to $25 per 1,000 downloads, a host-read mid-roll would cost roughly $90 to $630 per episode.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Bill Handel Show can edit or remove this page at any time.

Questions about The Bill Handel Show

How much does The Bill Handel Show charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would cost roughly $90 to $630 per episode. Final pricing should be confirmed directly with the show.

What is The Bill Handel Show about?

The Bill Handel Show is a daily talk program on KFI AM 640 covering news, politics, lifestyle and advice. Episodes run about 25 to 32 minutes and the feed holds 1,000 episodes.

How do I contact The Bill Handel Show about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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