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The Bugle

Podcast · thebuglepodcast.com · EN
Hosted by Andy Zaltzman

The Bugle is a weekly satirical news podcast hosted by Andy Zaltzman, featuring comedians from around the world who break down the week's news. It has 717 episodes on a weekly cadence, typically about 48 minutes long. Estimated downloads per episode are 20,000 to 80,000, with a rate of $360 to $2,000 per host-read mid-roll (estimated).

Why brands sponsor The Bugle

Weekly satirical news audience of engaged, highly rated comedy listeners

  • 717 episodes on a steady weekly cadence, with a 4.8 Apple rating from 3,654 ratings
  • Panel format with recurring comedians gives host-read spots a conversational context
  • Long-running listener base across the UK, US and Australia, per estimates
Best forbrand awarenessmedia and entertainment launches
Watch forPolitical content is heavy, so sponsors need a tolerance for satire of politicians and news events.

Brand fit report

Content

Topics, IAB taxonomy
Comedy45%
News and Politics55%
Formats
panel discussion, satirical news roundup, special episode
Tone
satirical, irreverent
Language
English
Production
Clean, edited audio
Typical length
40 to 55 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 3,654 Apple ratings fall in the 1,000 to 5,000 band, a long-running weekly show with 717 episodes and Acast hosting, with a top Podcast Index popularity bucket of 9.
Audience asks aboutwhat happened in the week's newswhich comedians appear this weekhow the satirical take on current politics lands
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
40%women
60%men
Countries
🇬🇧 United Kingdom45%
🇺🇸 United States25%
🇦🇺 Australia10%
Other20%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed. The description promotes the show's own premium subscription at TheBuglePodcast.com.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicshigh

Episode titles and description focus on political figures and satire of current affairs, with frequent political commentary, though the feed carries no explicit flag.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 95 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks25 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

It's the trans-global satiricast that leaves no hot potato unbuttered. Andy Zaltzman breaks down the news with comedians from across the world including Alice Fraser, Hari Kondabolu, Chris Addison, John Oliver, Nish Kumar, Tiff Stevenson and Helen Zaltzman. Go to TheBuglePodcast.com to become a premium subscriber and get exclusive shows. Follow us on YouTube . Hosted on Acast. See…
The Bugle's own show description from the podcast feed

Do you make The Bugle? Claim or remove this page.

About The Bugle

The Bugle is a weekly satirical news podcast hosted by Andy Zaltzman, according to its feed and website. Each episode breaks down the week's news with a rotating panel of comedians, including Alice Fraser, Hari Kondabolu, Chris Addison, John Oliver, Nish Kumar, Tiff Stevenson and Helen Zaltzman. The show has published 717 episodes since 2007 on a weekly cadence, with a typical runtime of about 48 minutes.

The show is distributed through Acast and holds a 4.8 average rating from 3,654 Apple Podcasts ratings. Listeners are estimated to number between 20,000 and 80,000 per episode, though this is an estimate and not a published figure. The audience skews towards adults over 35 in the UK, US and Australia, according to estimates.

The feed shows no sponsors in the last 20 episodes, and the show promotes its own premium subscription. Estimated rates are $360 to $2,000 per host-read mid-roll, which suits brands seeking a politically aware comedy audience with a sustained weekly presence.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Bugle can edit or remove this page at any time.

Questions about The Bugle

How much does The Bugle charge for a podcast sponsorship?

The Bugle's estimated rate is $360 to $2,000 per host-read mid-roll spot, based on an estimated 20,000 to 80,000 downloads per episode. Final pricing depends on the package and the actual audience data.

What is The Bugle about?

The Bugle is a weekly satirical news podcast hosted by Andy Zaltzman. Each episode breaks down the week's news with a rotating panel of comedians, with a focus on politics and current affairs.

How do I contact The Bugle about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. Use the unlocked contact to reach the show directly about sponsorship.

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news and politicssatire65k–$900–2000100
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