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The C.O.W.S. is a listener-supported counter-racist radio show that examines how white supremacy and racism operate, with exchanges between guests and callers. The feed lists 1,000 episodes at roughly daily cadence, typical length not in feed. Estimated downloads per episode are 1,000 to 3,000 (estimated), a rate of $40 to $90 per episode, and the show runs an Apple Podcasts rating of 4.6 from 312 ratings.

Why brands sponsor The C.O.W.S.

Engaged listeners of a long-running race and society show

  • 1,000 episodes since 2021 with a steady weekly and near-daily cadence
  • Apple Podcasts rating of 4.6 from 312 ratings
  • Listener-funded format with no visible sponsors, so audience trust is built on the host's independence
Best fordiversity and inclusion trainingnonprofit or civic causesbooks and education products
Watch forHighly political content on racism and violence may not suit most mainstream consumer brands.

Brand fit report

Content

Topics, IAB taxonomy
Society60%
News & Politics25%
Education15%
Formats
interview, co-hosted discussion, weekly review, archival reading
Tone
earnest, confrontational
Language
English
Production
Home recording
Typical length
not available in feed

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode1k–3k
Estimated, confidence 50%: 312 Apple ratings suggest 2,000 to 8,000 downloads per episode, adjusted down for a ratings count that may understate a daily show on a live-broadcast platform, and an independent listener-supported format with no sponsors.
Audience asks aboutWhat is white supremacy and how does it work?How do racist incidents at work get addressed?What happened at the Payton Gendron trial?
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
50%women
50%men
Countries
🇺🇸 United States80%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

The description asks listeners to invest in the show through a listener-support link (tiny.cc/ledjb), and no sponsor mentions found in the recent titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Titles reference the Payton Gendron federal death penalty trial and racist violence such as the 1963 Birmingham church bombing, and the show is explicitly political.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 36 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks2 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 1 days.

[THE LIVE BROADCAST IS ONLY AVAILABLE @ http://tiny.cc/cowsradio] Engineered for non-white people, Victims of Racism/White Supremacy. This broadcast is dedicated to sharing constructive information on what White Supremacy/Racism is and how it works. We exchange views with White People, Admitted Racists, and non-white people on the global enterprise of White Supremacy/Terrorism. We do not…
The C.O.W.S.'s own show description from the podcast feed

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About The C.O.W.S.

The C.O.W.S. is a listener-supported radio show that examines white supremacy and racism, featuring discussions with guests, callers and weekly reviews of news. The feed lists 1,000 episodes released at about one per day, with recent titles covering the Payton Gendron federal trial, workplace racism and historical archives. The show is hosted under the name Gus, according to the show's contact details in the feed description.

The show is hosted on TalkShoe and listed on Apple Podcasts with 312 ratings and an average of 4.6, which is the strongest signal available for its audience. Based on those ratings, the audience is estimated at roughly 1,000 to 3,000 downloads per episode (estimated); the listener base is most likely to be adults interested in racial justice and civic affairs, though this is an estimate. Sponsors were not seen in the feed, and the show relies on listener funding.

A host-read mid-roll ad would be priced at about $40 to $90 per episode based on the estimated audience. Brands seeking to reach an engaged audience on race and society issues, and nonprofits or education providers, are the most natural fit, subject to the show's political content.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The C.O.W.S. can edit or remove this page at any time.

Questions about The C.O.W.S.

How much does The C.O.W.S. charge for a podcast sponsorship?

Based on estimated downloads of 1,000 to 3,000 per episode, a host-read mid-roll would be about $40 to $90 per episode. Rates are estimates derived from the Apple rating count and feed signals.

What is The C.O.W.S. about?

The C.O.W.S. is a listener-supported radio show about white supremacy and racism, with interviews, callers, weekly news reviews and historical archives. It has produced 1,000 episodes since 2021.

How do I contact The C.O.W.S. about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. Sponsors should review the show's political content before booking.