Starbooked

The Card Is Going To Change

Podcast · www.aiwrestling.com · EN
Hosted by John Thorne, Chris Bryan, Steve Guy

The Card Is Going To Change, hosted by John Thorne and Chris Bryan of Absolute Intense Wrestling with Steve Guy, covers the business of running an independent pro wrestling promotion. The show has 383 episodes, released about every 20 days, with a median length of roughly 81 minutes. Estimated downloads per episode are 2,000 to 8,000, a rate of $40 to $200 per mid-roll host-read spot.

Why brands sponsor The Card Is Going To Change

Candid inside look at running an independent wrestling promotion

  • Hosts are the promoters themselves, speaking directly about operating AIW
  • Apple Podcasts rating of 4.9 from 187 ratings signals a loyal listener base
  • Episodes run about 80 minutes, giving sponsors room for a host-read spot
Best forwrestling merchandise and ticketingevent and venue servicessmall business tools for live event operators
Watch forThe audience is a niche wrestling fan base and the explicit flag suits brands comfortable with that tone.

Brand fit report

Content

Topics, IAB taxonomy
Sports70%
Business30%
Formats
co-hosted interview, behind-the-scenes discussion, event preview
Tone
candid, detailed
Language
English
Production
Clean, edited audio
Typical length
55 to 100 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 45%: 187 Apple ratings fall in the 50 to 200 band, the show is over ten years old and has 383 episodes, Libsyn hosting, a niche sports and business audience, and a biweekly cadence with no visible sponsors.
Audience asks abouthow independent wrestling promotions make moneyupcoming AIW event results and previewsbehind-the-scenes decisions in running a promotion
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
20%women
80%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom10%
🇨🇦 Canada10%
Other20%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencemedium
Politicslow

The feed carries the explicit flag and wrestling-industry discussion of conflict and controversy, with no adult subject matter in the titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 58 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks5 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

EpisodeDateLength
Pat Tanaka Has Still Not Arrived -EP3462026-10-011 h 23 min
The Syxxth Sense Preview-EP3452026-09-101 h 43 min
Absolution 19 Preview -EP3442026-07-091 h 21 min
Weekend At Pally's Preview -EP3432026-06-1659 min
AIW "21" Preview -EP3422026-05-141 h 10 min
Gauntlet For The Gold 19 Preview -EP3412026-03-181 h 10 min

Last six episodes from the show's feed, latest 18 days ago, a new one about every 21 days.

An unprecedented honest look inside the world of Independent professional wrestling as the promoters of Absolute Intense Wrestling John Thorne and Chris "Chandler Biggins" Bryan join Steve Guy to discuss the trials and tribulations of operating a independent professional wrestling company in the modern era.
The Card Is Going To Change's own show description from the podcast feed

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About The Card Is Going To Change

The Card Is Going To Change is a podcast in which John Thorne and Chris Bryan, promoters of Absolute Intense Wrestling, join Steve Guy to discuss running an independent professional wrestling company. Episodes cover event previews, reviews and the business behind the promotion, according to the show's description in the RSS feed.

The show has published 383 episodes since June 2016 and currently updates about every 20 days, with a median episode length of roughly 81 minutes. Apple Podcasts lists a 4.9 average rating from 187 ratings, which the directory uses as its main audience signal.

Based on that rating volume and the show's age, the listener base is estimated at 2,000 to 8,000 downloads per episode, with a suggested mid-roll host-read rate of $40 to $200 per episode. No sponsors were visible in the feed. Brands in wrestling merchandise, ticketing and live event services would be the natural fit, according to the show's Libsyn feed and Apple Podcasts listing.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Card Is Going To Change can edit or remove this page at any time.

Questions about The Card Is Going To Change

How much does The Card Is Going To Change charge for a podcast sponsorship?

Estimated rates are $40 to $200 per mid-roll host-read spot, based on an estimated 2,000 to 8,000 downloads per episode. Final pricing depends on placement and campaign length.

What is The Card Is Going To Change about?

The show features the promoters of Absolute Intense Wrestling discussing the business and operations of running an independent wrestling company, along with event previews and reviews.

How do I contact The Card Is Going To Change about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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