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The Casual Criminalist is a true crime podcast presenting murder cases, unsolved mysteries and notorious killers in a casual, conversational style. It has 428 episodes released roughly every four days, with a median episode length near 95 minutes. Estimated downloads are 20,000 to 80,000 per episode (estimated), a rate of about $360 to $2,000 per host-read mid-roll ad, with one distinctive detail: it is also published on YouTube.

Why brands sponsor The Casual Criminalist

Dedicated true crime audience across 428 episodes, twice-weekly cadence

  • Apple Podcasts rating of 4.8 from roughly 2,800 ratings signals an engaged, loyal listener base.
  • Twice-weekly releases over more than five years give a sponsor sustained presence.
  • Long episodes of about 95 minutes allow room for multiple mid-roll ad placements.
Best forStreaming and subscription servicesTrue crime books, documentaries and merchandise
Watch forViolent subject matter means brands need to fit a true crime context; audience size is estimated, not published.

Brand fit report

Content

Topics, IAB taxonomy
True Crime95%
Society5%
Formats
solo monologue, narrative, episodic case breakdown
Tone
casual, dark
Language
English
Production
Clean, edited audio
Typical length
80 to 100 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: About 2,782 Apple Podcasts ratings (1,000 to 5,000 band) on a show with 428 episodes, weekly-plus cadence, long episodes, Megaphone hosting and Podcast Index popularity 9.
Audience asks aboutWho committed the murder and why?Is the case still unsolved?What happened to the victims' families?
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
55%women
45%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom10%
🇨🇦 Canada8%
🇦🇺 Australia7%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; no funding links are listed.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultmedium
Drugslow
Violencehigh
Politicslow

Episode titles cover murders, serial killers and child-victim cases such as 'Driven to Murder: Why Ellen Pakkies Killed Her Own Son', and the feed is not flagged explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 4 days.

True crime... casually done. Fact boy gives you new episodes on Mondays and Fridays. Also available on YouTube!
The Casual Criminalist's own show description from the podcast feed

Do you make The Casual Criminalist? Claim or remove this page.

About The Casual Criminalist

The Casual Criminalist is a true crime podcast that covers murders, unsolved cases and notorious killers in a casual, conversational style. According to the show's Apple Podcasts listing and RSS feed, it has released 428 episodes since December 2020, currently on a schedule of new episodes roughly every four days, with a median episode length of about 95 minutes. The show is published through Megaphone and is also available on YouTube.

The show's Apple Podcasts listing shows 2,782 ratings with an average of 4.8 out of 5, which suggests a loyal listener base. The feed does not name its hosts, and the listener profile shown here is an estimate rather than published data. Its audience is most likely English-speaking adults interested in true crime, with an estimated 20,000 to 80,000 downloads per episode.

The feed shows no visible sponsors. A host-read mid-roll ad is estimated at about $360 to $2,000 per episode, based on the estimated download range. The show suits true crime-adjacent brands such as streaming services, books and documentaries that can work with its dark subject matter.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Casual Criminalist can edit or remove this page at any time.

Questions about The Casual Criminalist

How much does The Casual Criminalist charge for a podcast sponsorship?

Estimated host-read mid-roll rates are about $360 to $2,000 per episode, based on an estimated 20,000 to 80,000 downloads per episode. Final pricing depends on placement and the terms agreed with the show.

What is The Casual Criminalist about?

The Casual Criminalist is a true crime podcast covering murders, unsolved mysteries and notorious killers. It publishes casual, conversational case breakdowns about every four days, with episodes around 95 minutes long.

How do I contact The Casual Criminalist about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

Similar creators

Podcast and other creators in true crime, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
true crimeunsolved mysteries50k–$360–200084
true crimemurder cases15k–$90–62067
true crimeunsolved mysteries5k–$40–20013
true crimehorror35k–$360–1250100
true crimecriminal profiling48k–$450–1750100
true crimemissing persons35k–$360–1250100