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The CharacterStrong Podcast

Podcast · characterstrong.com · EN
Hosted by John Norlin

The CharacterStrong Podcast, hosted by John Norlin with CharacterStrong, offers weekly conversations for educators on behavior, safety, mental health and whole child success. It has 520 episodes since March 2019, releasing weekly, with a median length of about 13 minutes. Estimated 2,000 to 8,000 downloads per episode, with a rate of $80 to $200 per episode.

Why brands sponsor The CharacterStrong Podcast

Reach working educators through a weekly show in the school leadership and student support niche

  • 520 episodes since 2019 with a weekly release schedule and a loyal listener base
  • Apple Podcasts rating of 4.9 from 424 ratings, with 413 five-star reviews
  • Guests include principals, district leaders and school staff discussing practical implementation
Best foreducation technology and toolsteacher professional developmentschool supplies and wellness products
Watch forThe show promotes its own CharacterStrong curricula, so competing education brands may face a crowded slot.

Brand fit report

Content

Topics, IAB taxonomy
Education85%
Careers15%
Formats
interview, solo monologue, strategy segment
Tone
practical, encouraging
Language
English
Production
Clean, edited audio
Typical length
13 to 22 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 424 Apple ratings across a show older than five years, weekly cadence, 520 episodes, and a Libsyn host, with the education niche and no named ad network
Audience asks abouthow to implement character education in classroomshow to build staff and student relationshipshow to reduce suspensions with tiered supports
Age
5%18-24
25%25-34
35%35-44
35%45+
Gender
60%women
40%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
CharacterStrong
Categories promoted
education curricula, teacher training
Affiliate links
No

Episode titles and the description promote CharacterStrong's own curricula and trainings, and no third-party sponsor mentions were found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles centre on classroom practice, leadership and student support, with no flagged content, and the feed is marked explicit 0.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 88 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

The CharacterStrong Podcast: Weekly conversations for anyone in education. CharacterStrong provides an evidence-based, multi-tiered solution to support whole child success. Curricula and trainings that improve behavior, increase safety, and support mental health. For more information visit our website: characterstrong.com
The CharacterStrong Podcast's own show description from the podcast feed

Do you make The CharacterStrong Podcast? Claim or remove this page.

About The CharacterStrong Podcast

The CharacterStrong Podcast is a weekly show for educators, hosted by John Norlin and produced by CharacterStrong. According to the show's feed and website, it covers evidence-based approaches to behavior, student safety and mental health, with interviews and short strategy segments. The show has released 520 episodes since March 2019, with a median episode length of about 13 minutes.

The show's Apple Podcasts listing shows 424 ratings with an average of 4.9, with 413 five-star reviews. Listener figures are not published. Based on the rating count, the show's age and its weekly cadence, we estimate 2,000 to 8,000 downloads per episode. This is an estimate, not a measured figure. The feed shows no third-party sponsors, only CharacterStrong's own curricula and trainings.

A host-read mid-roll at estimated audience levels would sit at roughly $80 to $200 per episode. The show suits education technology, teacher development and school supply brands seeking a focused professional audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The CharacterStrong Podcast can edit or remove this page at any time.

Questions about The CharacterStrong Podcast

How much does The CharacterStrong Podcast charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll would cost roughly $80 to $200 per episode. Final pricing depends on the show's rate card and the terms agreed with the publisher.

What is The CharacterStrong Podcast about?

The show is a weekly conversation series for educators covering behavior, student safety, mental health and whole child success. Episodes feature interviews with school leaders and short classroom strategy segments.

How do I contact The CharacterStrong Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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