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The Chicago Way

Podcast · wgnradio.com · US · EN
Hosted by John Kass, Jeff Carlin

The Chicago Way is a weekly news and politics podcast from WGN Radio in Chicago, hosted by Chicago Tribune columnist John Kass and WGN Radio's Jeff Carlin. The show has 99 episodes and runs about every seven days. Estimated downloads are 5,000 to 25,000 per episode, with a host-read ad rate of roughly $90 to $630 per episode, distinctive for its Chicago political commentary.

Why brands sponsor The Chicago Way

Weekly Chicago politics commentary from a WGN Radio and Chicago Tribune team

  • Listeners hear a weekly, regional political discussion tied to WGN Radio's broadcast brand.
  • Apple Podcasts shows 1,135 ratings with a 4.7 average, a strong sign of an engaged audience.
  • Episodes run on a steady seven-day cadence, giving sponsors predictable placement.
Best forlocal Chicago businessesregional services and financial products
Watch forPolitical subject matter may not suit every brand, and sponsor placement should be checked against that.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics90%
Government and Politics10%
Formats
co-hosted banter, commentary
Tone
opinionated, conversational
Language
English
Production
Clean, edited audio
Typical length
Not available in feed

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: Apple Podcasts ratings count of 1,135 (band 1,000 to 5,000 ratings maps to 20,000 to 80,000), adjusted down for a show under two years on Apple rated over an institutional feed, a biweekly Apple update cadence, and a Podcast Index popularity of 6, with a carrier-level broadcast audience behind it.
Audience asks aboutWhat is the latest Chicago mayoral politics news?How is local media and public policy covered in Illinois?What is the view on Chicago civic issues this week?
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
40%women
60%men
Countries
🇺🇸 United States95%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicshigh

Family friendly
Episode titles cover political and civic subjects such as mayoral politics and public policy, with no explicit flags; political content is high by nature of the show.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 45 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks25 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 14 days ago, a new one about every 7 days.

Mild mannered Chicago Tribune columnist John Kass and WGN Radio's Jeff Carlin explore the week in news, politics and other thngs done the Chicago Way in this WGN Plus podcast from WGN Radio in Chicago.
The Chicago Way's own show description from the podcast feed

Do you make The Chicago Way? Claim or remove this page.

About The Chicago Way

The Chicago Way is a weekly news and politics podcast from WGN Radio in Chicago, hosted by Chicago Tribune columnist John Kass and WGN Radio's Jeff Carlin, according to the feed and the show's description. The show covers the week in news, politics, and Chicago civic life, with 99 episodes released about every seven days since November 2024.

Apple Podcasts lists 1,135 ratings with a 4.7 average and an updated biweekly release frequency. Listeners are estimated, not measured, at 5,000 to 25,000 per episode, skewing toward older adults in the Chicago region; the audience estimate is an inference from the ratings count.

No sponsors were seen in the feed. An ad rate of roughly $90 to $630 per episode fits brands targeting Chicago-area residents, particularly local services and regional financial or civic businesses.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Chicago Way can edit or remove this page at any time.

Questions about The Chicago Way

How much does The Chicago Way charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at roughly $90 to $630 per episode. Final pricing depends on the show's terms.

What is The Chicago Way about?

The Chicago Way is a weekly news and politics podcast from WGN Radio in Chicago, hosted by John Kass and Jeff Carlin. It covers the week's news, politics, and Chicago civic issues.

How do I contact The Chicago Way about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.