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The China in Africa Podcast

Podcast · sites.libsyn.com/500353 · EN
Hosted by Eric Olander, Cobus van Staden

The China in Africa Podcast, hosted by journalist Eric Olander and scholar Cobus van Staden, examines China's engagement across Africa and the Global South. The show has 300 episodes and releases twice weekly, with a median runtime of about 47 minutes. Estimated downloads are 5,000 to 25,000 per episode, with an estimated rate of $90 to $625 per host-read mid-roll ad.

Why brands sponsor The China in Africa Podcast

Twice-weekly China-Africa analysis reaching an engaged, policy-minded audience

  • Rated 4.6 on Apple Podcasts from 205 ratings, indicating a committed listener base.
  • Consistent twice-weekly releases over more than three years, with 300 episodes in total.
  • Hosts are a journalist and an Asia-Africa scholar, lending credibility to a business audience.
Best forB2B services for trade, logistics and financeResearch, data and consulting brands
Watch forAudience size is estimated from ratings, and the show has no sponsor history to benchmark against.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics70%
Business and Finance30%
Formats
co-hosted discussion, interview, news roundup
Tone
analytical, measured
Language
English
Production
Clean, edited audio
Typical length
35 to 50 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 205 Apple ratings places the show in the 200 to 1,000 ratings band (5,000 to 25,000 downloads), supported by twice-weekly cadence, 300 episodes and a top Podcast Index popularity bucket.
Audience asks aboutHow is China reshaping African trade and debt?What do African governments gain or lose from Chinese deals?How do China, the U.S. and Europe compete for influence in Africa?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
35%women
65%men
Countries
South Africa20%
Kenya10%
🇺🇸 United States25%
🇬🇧 United Kingdom10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicshigh

Family friendly
Recent titles cover trade, debt, telecom fraud and geopolitics; the political flag reflects the editorial focus on international politics rather than partisan content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 58 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence29 / 50
Activity Episodes in the last 90 days, weekly is full marks25 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 10 days ago, a new one about every 7 days.

Twice-weekly discussion about China's engagement across Africa and the Global South hosted by journalist Eric Olander and Asia-Africa scholar Cobus van Staden in Johannesburg.
The China in Africa Podcast's own show description from the podcast feed

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About The China in Africa Podcast

The China in Africa Podcast is a twice-weekly show that discusses China's engagement across Africa and the Global South. The feed describes it as hosted by journalist Eric Olander and Asia-Africa scholar Cobus van Staden in Johannesburg, and the show has published 300 episodes since August 2022. Typical episodes run about 47 minutes, according to the feed metrics.

The show covers trade, debt restructuring, critical minerals, telecom fraud and geopolitical competition, with recent episodes examining Kenya's China debt deal and China's Taiwan policy. Apple Podcasts lists 205 ratings with an average of 4.6 out of 5. Audience size is an estimate: based on the ratings count, the show likely reaches about 5,000 to 25,000 listeners per episode. The listener base appears to be professionals, students and observers of African and international affairs, with an estimated skew toward South Africa, the United States and the United Kingdom.

No sponsors were found in the feed. A host-read mid-roll would typically cost about $90 to $625 per episode based on the estimated audience, which suits research, trade-services and consulting brands seeking a policy-literate audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The China in Africa Podcast can edit or remove this page at any time.

Questions about The China in Africa Podcast

How much does The China in Africa Podcast charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at about $90 to $625. Confirm current rates with the show directly.

What is The China in Africa Podcast about?

The show discusses China's engagement across Africa and the Global South, covering trade, debt, critical minerals, geopolitics and development. It is hosted by Eric Olander and Cobus van Staden and releases twice weekly.

How do I contact The China in Africa Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.