Starbooked

The CMO Podcast, hosted by former Procter & Gamble CMO Jim Stengel, features in-depth conversations with chief marketing officers across industries about the role's thinking and motivations. It has 444 episodes on a weekly cadence, typical length about 47 minutes. Estimated downloads per episode are 5,000 to 25,000, implying a host-read rate of about $90 to $630 per episode.

Why brands sponsor The CMO Podcast

Reach senior marketing leaders through candid CMO conversations

  • Weekly interviews with chief marketing officers from major consumer and corporate brands
  • Typical episode runs about 47 minutes, enough for a full host-read segment
  • Audience of marketing and business professionals with purchasing influence over brand budgets
Best forB2B marketing softwareagency and creative servicesbrand strategy and analytics tools
Watch forAudience is niche professional marketers, so reach per episode is modest and best suited to targeted B2B offers.

Brand fit report

Content

Topics, IAB taxonomy
Business60%
Careers25%
Marketing15%
Formats
interview, guest conversation, live event recording
Tone
thoughtful, professional
Language
English
Production
Studio production
Typical length
35 to 60 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 350 Apple ratings places the show in the 200 to 1,000 ratings band (5,000 to 25,000 downloads), supported by 444 episodes, weekly cadence, a Podcast Index popularity of 9, and an Art19 host with named guests from large brands.
Audience asks abouthow CMOs make decisions and build trusthow brands use AI in marketinghow to build lasting brand desire and purpose
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
40%women
60%men
Countries
🇺🇸 United States70%
🇬🇧 United Kingdom8%
🇨🇦 Canada5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; guest episodes name brands such as Ulta Beauty, Mastercard and Kraft Heinz as interview subjects rather than sponsors.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover marketing, leadership and brand strategy with no explicit flag and no adult, drug or violence content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 87 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal…
The CMO Podcast's own show description from the podcast feed

Do you make The CMO Podcast? Claim or remove this page.

About The CMO Podcast

The CMO Podcast is hosted by Jim Stengel, former chief marketing officer of Procter & Gamble, and produced by vYve Productions. According to the feed and the show's Art19 hosting, each weekly episode is an intimate conversation with a chief marketing officer about the thought process and motivations behind the role. The show has 444 episodes and typical episodes run about 47 minutes.

Apple Podcasts lists 350 ratings with an average of 4.9 stars. Listener estimates, not published figures, suggest 5,000 to 25,000 downloads per episode, with an audience skewing toward marketing and business professionals in the United States. No sponsors appear in the feed, so the show is a clean fit for a first sponsorship test.

At the estimated audience, a host-read mid-roll would typically cost about $90 to $630 per episode. Brands selling B2B marketing software, agency services or analytics tools to marketing leaders should consider sponsoring.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The CMO Podcast can edit or remove this page at any time.

Questions about The CMO Podcast

How much does The CMO Podcast charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll rate is roughly $90 to $630 per episode. Final pricing is set by the show and may differ.

What is The CMO Podcast about?

The CMO Podcast features weekly conversations between host Jim Stengel, former Procter & Gamble CMO, and chief marketing officers across industries. Episodes explore how marketing leaders think, make decisions and build brands.

How do I contact The CMO Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.

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