Starbooked

The Commerce Collective Podcast

Hosted by Emma Irwin

The Commerce Collective Podcast, published by Flywheel Digital and hosted by Emma Irwin, covers ecommerce and retail media strategy with rotating industry panels. It has 162 episodes released roughly every 14 days, with a median length of about 25 minutes. Estimated downloads are 2,000 to 8,000 per episode, implying a rate of roughly $40 to $200 per episode.

Why brands sponsor The Commerce Collective Podcast

Reach ecommerce and retail media decision-makers during focused panel discussions

  • 162 episodes with a steady biweekly cadence since July 2022
  • Apple Podcasts rating of 5.0 from 192 ratings
  • Panels cover Amazon, Walmart, TikTok Shop and measurement, topics that carry commercial intent
Best forB2B ecommerce softwareretail media and measurement toolsmarketing agency services
Watch forAudience size is estimated and the show is run by an agency, so its audience may be more agency-minded than brand-minded.

Brand fit report

Content

Topics, IAB taxonomy
Business60%
Technology25%
Education15%
Formats
panel discussion, interview, news roundup
Tone
informative, professional
Language
English
Production
Clean, edited audio
Typical length
16 to 36 minutes

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 45%: 192 Apple ratings suggest 5,000 to 25,000 downloads, shifted down one band for a B2B niche and a monthly-to-biweekly cadence, with a median episode of about 25 minutes.
Audience asks aboutHow are Amazon and Walmart changing retail media advertising?How should brands prepare for AI-driven shopping and search?What tactics work for TikTok Shop and creator-led sales?
Age
10%18-24
35%25-34
35%35-44
20%45+
Gender
40%women
60%men
Countries
🇺🇸 United States70%
🇬🇧 United Kingdom10%
🇨🇦 Canada5%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Flywheel Digital
Categories promoted
agency services
Affiliate links
No

No sponsor mentions found in the feed; the show is published by its own agency, Flywheel Digital.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Business and technology panel discussion with no explicit flag and no sensitive titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 68 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 14 days ago, a new one about every 14 days.

Whether you're on your first venture into the commerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you. Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest commerce platforms with content…
The Commerce Collective Podcast's own show description from the podcast feed

Do you make The Commerce Collective Podcast? Claim or remove this page.

About The Commerce Collective Podcast

The Commerce Collective Podcast is a business and technology show published by Flywheel Digital and hosted by Emma Irwin, according to the show feed. Each episode features a rotating panel of industry experts discussing retail media, ecommerce platforms, creator commerce and measurement. The feed lists 162 episodes released about every 14 days, with a median length of roughly 25 minutes.

The show has a 5.0 average rating from 192 ratings on Apple Podcasts, which the listing shows as updated monthly. Its listeners are estimated to be ecommerce and marketing professionals, mostly in the United States, with an estimated 2,000 to 8,000 downloads per episode. No sponsor mentions appear in the feed.

Brands selling ecommerce software, retail media tools or marketing services are the natural fit. Estimated sponsorship pricing runs about $40 to $200 per episode for a host-read mid-roll, based on the estimated audience range.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Commerce Collective Podcast can edit or remove this page at any time.

Questions about The Commerce Collective Podcast

How much does The Commerce Collective Podcast charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll is estimated at about $40 to $200 per episode. Rates are estimates derived from listener signals, not a published price card.

What is The Commerce Collective Podcast about?

The show covers ecommerce and retail media strategy, with panel discussions on Amazon, Walmart, TikTok Shop, measurement and AI-driven shopping. It is hosted by Emma Irwin and published by Flywheel Digital.

How do I contact The Commerce Collective Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked, which handles the outreach and scheduling for sponsorship placements.

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