Starbooked

The Crossway Podcast

Podcast · www.crossway.org/podcast · US · EN
Hosted by Matt Tully

The Crossway Podcast, hosted by Matt Tully, interviews authors about the Bible, theology, church history and the Christian life. It has 532 episodes released roughly every five days, with full episodes around 38 minutes. Estimated downloads are 5,000 to 25,000 per episode, implying a host-read mid-roll rate of $90 to $625.

Why brands sponsor The Crossway Podcast

A weekly Christian books and theology interview show with a loyal, highly rated listener base

  • 532 episodes since 2019 with a steady five-day cadence and a deep back catalogue
  • Apple Podcasts rating of 4.8 from 639 ratings, with 581 five-star reviews
  • Interviews with established authors such as Dane Ortlund, Carl Trueman and John Piper
Best forChristian publishing and booksBible study and devotional productsfaith-based education and family resources
Watch forAudience is niche and religious; the show is run by a nonprofit publisher that promotes its own titles, so inventory may be limited.

Brand fit report

Content

Topics, IAB taxonomy
Religion & Spirituality85%
Books & Literature15%
Formats
author interview, bonus short discussion, topical series
Tone
thoughtful, instructive
Language
English
Production
Clean, edited audio
Typical length
35 to 40 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 639 Apple ratings places the show in the 200 to 1,000 band, with weekly cadence, a six-year archive, Megaphone hosting and Podcast Index popularity 9 supporting the middle of that band.
Audience asks abouthow to read and study the Biblehow to think about theology and doctrinehow to apply the Christian faith in daily life
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
45%women
55%men
Countries
🇺🇸 United States70%
🇨🇦 Canada8%
🇬🇧 United Kingdom7%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is published by the nonprofit publisher Crossway and promotes its own books.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles such as 'Psalm 51 Is a Manual for Repentance' and 'Aging Wisely in an Anti-Aging World' show devotional and theological content with no flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 73 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence30 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 5 days.

This is The Crossway Podcast, a show where we sit down with authors each week for thoughtful interviews about the Bible, theology, church history, and the Christian life.
The Crossway Podcast's own show description from the podcast feed

Do you make The Crossway Podcast? Claim or remove this page.

About The Crossway Podcast

The Crossway Podcast is hosted by Matt Tully and published by Crossway, a not-for-profit Christian ministry. Each week it features interviews with authors on the Bible, theology, church history and the Christian life, drawing on the feed and Crossway's podcast page.

The show has released 532 episodes since March 2019, with a cadence of roughly one episode every five days and a typical full episode of about 38 minutes. Shorter bonus episodes appear alongside the full interviews. Apple Podcasts lists 639 ratings with an average of 4.8.

Listeners are estimated, not measured, at 5,000 to 25,000 downloads per episode, skewing toward adults in the United States. The show does not name outside sponsors, so it suits Christian publishers, Bible study products and faith-based education brands. A host-read episode is estimated at $90 to $625 based on that range.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Crossway Podcast can edit or remove this page at any time.

Questions about The Crossway Podcast

How much does The Crossway Podcast charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll ad is estimated at roughly $90 to $625. Rates are estimates and depend on the agreed placement.

What is The Crossway Podcast about?

The Crossway Podcast features weekly interviews with authors about the Bible, theology, church history and the Christian life. It is hosted by Matt Tully and published by Crossway.

How do I contact The Crossway Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

Similar creators

Podcast and other creators in christian theology, ranked by score.