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The Cutting Edge, produced by the American Alpine Club and hosted by Jim Aikman, presents in-depth interviews with elite climbers about new routes and expeditions, with historical context from the American Alpine Journal editors. The show has 82 episodes, released roughly every five weeks, with a median length of about 57 minutes. Estimated downloads are 2,000 to 8,000 per episode, implying a rate of $40 to $200 per episode.

Why brands sponsor The Cutting Edge

Reach engaged climbers through in-depth expedition interviews from the American Alpine Club

  • Each episode runs close to an hour, giving sponsors time for a host-read segment.
  • Interviews with world-class climbers attract an audience that buys technical outdoor gear.
  • Publisher is the American Alpine Club, an established institution in mountaineering.
Best foroutdoor apparel and technical gearclimbing and mountaineering brands
Watch forRelease cadence is about every five weeks, so campaigns need a longer runway.

Brand fit report

Content

Topics, IAB taxonomy
Outdoors80%
Sports20%
Formats
interview, narrative, trailer
Tone
expert, reflective
Language
English
Production
Studio production
Typical length
50 to 70 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 163 Apple ratings points to the 2,000 to 8,000 band for a show of this age, supported by an 82-episode archive and a Podcast Index popularity of 4, with no named sponsors beyond one funder shifting the estimate toward the middle.
Audience asks aboutHow were the first ascents of major routes achieved?What are the latest expeditions in remote ranges?How do climbers approach big walls and alpine projects?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
30%women
70%men
Countries
🇺🇸 United States60%
🇨🇦 Canada10%
🇬🇧 United Kingdom10%
Other20%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Feathered Friends
Categories promoted
outdoor apparel and gear
Affiliate links
No

The description states the show is generously supported by Feathered Friends, but no sponsor mentions appear in the last 20 episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover climbing expeditions and first ascents, such as 'The South Face of Kichatna Spire', with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 58 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks5 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 18 days ago, a new one about every 34 days.

The Cutting Edge presents in-depth interviews with the world's best climbers, just back from great new climbs, along with historical perspective from the editors of the American Alpine Journal and local experts. This podcast is hosted by Jim Aikman and produced by the American Alpine Club. The Cutting Edge is generously supported by Feathered Friends.
The Cutting Edge's own show description from the podcast feed

Do you make The Cutting Edge? Claim or remove this page.

About The Cutting Edge

The Cutting Edge is a podcast produced by The American Alpine Club and hosted by Jim Aikman, according to the show feed and the club's website. Each episode features in-depth interviews with climbers returning from new routes, combined with historical perspective from the editors of the American Alpine Journal. The show has 82 episodes released about every five weeks, with a typical length of around 57 minutes.

The show's Apple Podcasts listing carries 163 ratings with an average of 4.4 out of 5. Listener figures are not published; based on the rating count and archive size, the estimate is 2,000 to 8,000 downloads per episode, and the audience is likely climbers and outdoor enthusiasts. Feathered Friends is named in the show description as a supporter.

Brands in outdoor apparel and technical gear are the most natural fit for this show. A host-read mid-roll at the estimated audience size would be priced at roughly $40 to $200 per episode.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Cutting Edge can edit or remove this page at any time.

Questions about The Cutting Edge

How much does The Cutting Edge charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll would cost roughly $40 to $200. Final pricing depends on the sponsorship package and the show's current audience data.

What is The Cutting Edge about?

The Cutting Edge features in-depth interviews with elite climbers about new routes and expeditions, with historical context from American Alpine Journal editors. It is produced by the American Alpine Club.

How do I contact The Cutting Edge about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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