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The Cycling Brief

Podcast · www.semiprocycling.com · EN
Hosted by Damian Ruse

The Cycling Brief, produced by SEMIPRO Cycling, covers cycling news, race results, product launches and technology in short daily episodes. The show has 20 episodes released roughly daily, with a median length of about 6.7 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a rate of about $40 to $200 per episode for a host-read mid-roll. Its distinctive feature is a daily brief format with separate debrief episodes.

Why brands sponsor The Cycling Brief

Daily cycling news for performance-minded riders, with a 14-year coaching producer behind it

  • Daily episodes of about seven minutes make a steady, recurring placement
  • Apple Podcasts shows 163 ratings averaging 4.8 stars
  • Topics cover equipment, race results and technology, suiting gear and training brands
Best forcycling equipment launchestraining apps and recovery productsawareness for cycling brands
Watch forAudience size is estimated, and the show has only 20 episodes so far.

Brand fit report

Content

Topics, IAB taxonomy
Sports70%
Health & Fitness20%
Technology & Computing10%
Formats
news brief, post-race debrief, technology explainer
Tone
analytical, concise
Language
English
Production
Clean, edited audio
Typical length
5 to 8 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 163 Apple ratings suggest the 50 to 200 band, shifted for the show's young age on Apple, and a daily cadence with short episodes; no sponsors named in feed.
Audience asks aboutWhat happened in the latest pro raceWhich new cycling products are worth buyingHow equipment recalls or price changes affect riders
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
15%women
85%men
Countries
🇦🇺 Australia25%
🇺🇸 United States25%
🇬🇧 United Kingdom20%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description credits SEMIPRO Cycling as producer, and the website links to a paid training library and coaching.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover race results, equipment and industry business with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 33 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

The cycling world moves fast. The Cycling Brief makes sense of it. Every day, in under 10 minutes, we break down the stories that matter — product launches, race results, tech shifts, industry trends — and connect the dots most people miss. Powered by data, delivered daily. A SEMIPRO Cycling production.
The Cycling Brief's own show description from the podcast feed

Do you make The Cycling Brief? Claim or remove this page.

About The Cycling Brief

The Cycling Brief is a daily cycling news podcast produced by SEMIPRO Cycling, the coaching business of Damian Ruse, according to the show feed and the SEMIPRO website. Episodes run about seven minutes and cover race results, product launches, equipment recalls and technology, often in companion debrief episodes after major races. The feed lists 20 episodes released from 9 September to 2 October 2026, and the Apple Podcasts listing shows 163 ratings averaging 4.8 stars.

Listeners are estimated, not measured, to be cycling enthusiasts and performance-focused riders. Audience estimates for this show are about 2,000 to 8,000 downloads per episode, with an estimated skew toward older male riders, based on the Apple rating count and the SEMIPRO media kit, which reports a mostly male audience aged 35 and over for its YouTube channel. No sponsors were seen in the feed.

A host-read mid-roll would be estimated at about $40 to $200 per episode, depending on the audience estimate. Equipment, training and recovery brands seeking a daily cycling audience are the best fit for this show.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Cycling Brief can edit or remove this page at any time.

Questions about The Cycling Brief

How much does The Cycling Brief charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll would be about $40 to $200 per episode. Final pricing depends on the show's confirmed terms and audience data.

What is The Cycling Brief about?

The Cycling Brief is a daily podcast about cycling news, race results, product launches and technology. Episodes run about seven minutes and are produced by SEMIPRO Cycling.

How do I contact The Cycling Brief about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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