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The David McWilliams Podcast

Podcast · www.davidmcwilliams.ie · IE · EN
Hosted by David McWilliams, John Davis

The David McWilliams Podcast, hosted by economist David McWilliams with co-author John Davis, explains economics and political issues facing Ireland, Europe and beyond in accessible terms. The show has 706 episodes, releases about every two days, and runs roughly 35 to 45 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a host-read rate of $90 to $630 per episode.

Why brands sponsor The David McWilliams Podcast

Weekly economics analysis for an engaged Irish and international business audience

  • 706 episodes with a cadence of roughly every two days, giving a long run of sponsor visibility
  • Apple Podcasts shows 233 ratings averaging 4.6 stars, indicating an engaged listener base
  • Episodes run about 38 minutes, enough room for a full host-read mid-roll
Best forfinancial servicesbusiness softwareprofessional education
Watch forAudience size is estimated from ratings, and the show already pushes its own paid tiers to listeners.

Brand fit report

Content

Topics, IAB taxonomy
Business45%
News and Politics40%
Personal Finance15%
Formats
solo monologue, co-hosted discussion, analysis
Tone
analytical, accessible
Language
English
Production
Clean, edited audio
Typical length
35 to 45 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: Apple ratings count of 233 (band 200 to 1,000, about 5,000 to 25,000), with the show's long history, weekly-plus cadence and Acast hosting, and a listed Podcast Index popularity of 9.
Audience asks aboutHow Irish housing and immigration policy affects the economyWhat is driving global bond markets and debtHow AI and geopolitics change economic policy
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
35%women
65%men
Countries
🇮🇪 Ireland60%
🇬🇧 United Kingdom15%
🇺🇸 United States15%
Other10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The description and funding links point listeners to paid ad-free and premium tiers (DMCW+ on Apple Podcasts, Spotify premium feed, and the davidmcwilliams.ie crew membership), and no sponsor mentions appear in the recent episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Recent episode titles cover economics, housing, immigration and geopolitics, and the feed carries an explicit flag of 1, though the titles themselves contain no strong language.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 35 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 2 days.

The aim of this weekly podcast is to make economics easy, uncomplicated and accessible. With the world at a political, technological and financial tipping point, economics has never been so important to all of us and yet, it’s made inaccessible and complicated by so many. I’ve always thought what is complicated is rarely important and what is important is rarely complicated. That will be our…
The David McWilliams Podcast's own show description from the podcast feed

Do you make The David McWilliams Podcast? Claim or remove this page.

About The David McWilliams Podcast

The David McWilliams Podcast is a weekly show hosted by economist David McWilliams and co-author John Davis. It aims to make economics easy and accessible, covering political and financial issues in Ireland, Europe and beyond. The feed lists 706 episodes, a cadence of about every two days, and a median episode length of roughly 38 minutes.

The show is published on Acast, and the host's website describes him as an economist, author, podcaster, journalist and broadcaster. Apple Podcasts shows 233 ratings with an average of 4.6 stars. Listener figures are estimates, and the audience is likely to skew older, Irish and interested in business and policy. Sponsor mentions were not found in the feed; the show promotes its own ad-free and premium tiers instead.

At an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would typically cost about $90 to $630 per episode. That suits financial services, business software and professional education brands seeking an analytical audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The David McWilliams Podcast can edit or remove this page at any time.

Questions about The David McWilliams Podcast

How much does The David McWilliams Podcast charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is estimated at $90 to $630 per episode. Exact rates depend on the show's own terms.

What is The David McWilliams Podcast about?

The show explains economics, politics and financial issues in Ireland, Europe and internationally in accessible language. Recent topics include housing, immigration, AI and global debt.

How do I contact The David McWilliams Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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