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The Doomsday Podcast

Hosted by Matt Mosley, Ed Werder

The Doomsday Podcast, hosted by Matt Mosley and Ed Werder, covers the Dallas Cowboys every week with inside reporting and analysis. The show has 269 episodes and a weekly-to-biweekly cadence, with typical episodes running about 40 minutes. Estimated downloads per episode are 5,000 to 25,000, implying a rate of $90 to $625 per episode.

Why brands sponsor The Doomsday Podcast

Weekly Dallas Cowboys insider show with a loyal, sports-betting-leaning fan base

  • Hosts have covered the Cowboys for a combined 41 years at The Dallas Morning News and ESPN.
  • Roughly 40-minute episodes released about every five to six days through the NFL season.
  • Apple Podcasts rating of 4.2 from 297 ratings, with 216 five-star reviews.
Best forsports betting and fantasy appsregional consumer brands targeting Cowboys fanssports merchandise and apparel
Watch forDownload figures are estimated from rating counts, and audience demographics are inferred rather than measured.

Brand fit report

Content

Topics, IAB taxonomy
Sports90%
Business10%
Formats
co-hosted banter, analysis, weekly recap, betting picks segment
Tone
opinionated, candid
Language
English
Production
Clean, edited audio
Typical length
35 to 50 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment45/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 297 Apple ratings points to the 200 to 1,000 band, with a 269-episode show, weekly cadence, sports niche, and no broad popularity signal beyond the top bucket.
Audience asks aboutDallas Cowboys game results and outlookCowboys roster and player performanceUnderdog Fantasy picks for Cowboys games
Age
15%18-24
30%25-34
27%35-44
28%45+
Gender
20%women
80%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

20%of the last 20 episodes had a sponsor
Host-readhost reads the sponsor message
Brands seen
Underdog Fantasy
Categories promoted
fantasy sports betting
Affiliate links
No

Recurring episode titles such as 'Cowboys - Vikings Sunday Night Football Underdog Fantasy Picks' show Underdog Fantasy segments in 4 of the last 20 episodes.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles such as 'Jerry Jones' delusions of grandeur' are critical but not profane or adult; no explicit flag is set in the feed.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence14 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 10 days ago, a new one about every 6 days.

Inside info on the Dallas Cowboys every week from Matt Mosley and Ed Werder, two guys who have covered the team for a combined 41 years working for The Dallas Morning News and ESPN. Occasional guests include Cowboys players past and present, some of the top analysts in the NFL, and Matt & Ed's egos.
The Doomsday Podcast's own show description from the podcast feed

Do you make The Doomsday Podcast? Claim or remove this page.

About The Doomsday Podcast

The Doomsday Podcast is a weekly show covering the Dallas Cowboys, hosted by Matt Mosley and Ed Werder, who have covered the team for a combined 41 years at The Dallas Morning News and ESPN, according to the show description on Art19. The feed lists 269 episodes since April 2017, with a cadence of about one episode every 5.8 days and a median episode length of roughly 40 minutes. Episodes mix in-depth analysis, game recaps and occasional guests including current and former players.

Apple Podcasts shows 297 ratings with an average of 4.2 out of 5, and 216 of those ratings are five stars. Listeners are likely Cowboys fans, many of whom follow the NFL season closely and are interested in fantasy and betting picks; these audience figures are estimates based on the rating count and niche, not measured data. The feed shows Underdog Fantasy segments in several recent episode titles.

Estimated downloads sit between 5,000 and 25,000 per episode, which would price a host-read mid-roll at roughly $90 to $625 per episode. The show suits sports betting, fantasy and Cowboys-focused regional brands.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Doomsday Podcast can edit or remove this page at any time.

Questions about The Doomsday Podcast

How much does The Doomsday Podcast charge for a podcast sponsorship?

Estimated rates are about $90 to $625 per host-read mid-roll episode, based on an estimated 5,000 to 25,000 downloads per episode. Final pricing depends on the sponsorship package and the show's current listener data.

What is The Doomsday Podcast about?

The Doomsday Podcast is a weekly show about the Dallas Cowboys, hosted by Matt Mosley and Ed Werder. Episodes cover game analysis, team news, recaps and occasional guest interviews with current and former players.

How do I contact The Doomsday Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.

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