Starbooked

The Easy Allies Podcast

Podcast · easyallies.com · US · EN
Hosted by Don Casanova, Isla Hinck

The Easy Allies Podcast, hosted by Don Casanova and Isla Hinck, covers video game news, industry headlines, previews and listener questions from the independent Easy Allies group. It has 562 episodes released weekly, typically 2 to 3 hours long. Estimated downloads per episode are 5,000 to 25,000 (estimated), with an estimated rate of $90 to $625 per episode. Its running tally of stupid bets is a distinctive recurring segment.

Why brands sponsor The Easy Allies Podcast

Weekly video game news show with a loyal, engaged gaming audience

  • 562 episodes released weekly since 2016 with a consistent long-running format
  • Apple Podcasts rating of 4.7 from 803 ratings signals an engaged listener base
  • Gaming previews and industry news attract audiences during major release windows
Best forvideo game launchesgaming hardware and accessoriesgaming subscription services
Watch forAudience estimates are inferred from ratings, not measured downloads, so confirm numbers before committing budget.

Brand fit report

Content

Topics, IAB taxonomy
Video Gaming90%
Business News5%
Entertainment5%
Formats
co-hosted banter, news roundup, listener Q&A, game previews
Tone
casual, opinionated
Language
English
Production
Clean, edited audio
Typical length
2 to 3 hours

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: 803 Apple ratings points to the 5,000 to 25,000 band, shifted up for a show with 562 episodes, weekly cadence, Megaphone hosting and a Podcast Index popularity of 9, and adjusted for a long-running gaming niche.
Audience asks aboutWhat are the latest video game releases and previews?What is the state of the games industry and its pricing?What do the hosts think of upcoming titles such as GTA VI?
Age
25%18-24
40%25-34
22%35-44
13%45+
Gender
30%women
70%men
Countries
🇺🇸 United States60%
🇨🇦 Canada8%
🇬🇧 United Kingdom8%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The About page states that publisher sponsorships will be limited and clearly labeled, and the site links to Patreon and Merch, but no sponsor mentions appear in the last 20 episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover game releases, previews and industry news such as 'Xbox Bloodbath After Game Pass Failure' with no flagged explicit content, and the feed's explicit flag is 0.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 87 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence43 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 8 days ago, a new one about every 7 days.

We discuss the latest video games and weekly industry headlines, answer listener questions, and keep a running tally of stupid bets.
The Easy Allies Podcast's own show description from the podcast feed

Do you make The Easy Allies Podcast? Claim or remove this page.

About The Easy Allies Podcast

The Easy Allies Podcast is a long-running video game show produced by the independent Easy Allies group, covering weekly industry headlines, game previews and listener questions. Hosts Don Casanova and Isla Hinck, as listed on the Easy Allies website, lead the discussion, and the site describes the group as writers and video producers who analyze the games industry. The feed shows 562 episodes released weekly, usually between 2 and 3 hours long.

The show has an Apple Podcasts rating of 4.7 from 803 ratings, a signal the directory uses to estimate audience size. Based on that rating count and the show's frequency, listeners are estimated at 5,000 to 25,000 per episode, with an estimated listener profile of adults aged 18 to 34 who follow gaming news (estimates, not measured data). No sponsors appear in the recent feed, and the Easy Allies About page says publisher sponsorships will be clearly labeled.

Based on the estimated audience, a host-read mid-roll sponsorship is estimated at $90 to $625 per episode. The show suits gaming brands, hardware makers and subscription services looking to reach an engaged gaming audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Easy Allies Podcast can edit or remove this page at any time.

Questions about The Easy Allies Podcast

How much does The Easy Allies Podcast charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at $90 to $625 per episode. Final pricing depends on the sponsor's package and must be agreed with the show.

What is The Easy Allies Podcast about?

It is a weekly video game podcast from the Easy Allies group covering game news, industry headlines, previews and listener questions. Episodes typically run 2 to 3 hours.

How do I contact The Easy Allies Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

Similar creators

Podcast and other creators in video games, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
video gamesxbox15k–$90–62088
video gamesgaming news15k–$90–62087
video gamesnintendo5k–$40–20087
SpawnCastpodcast
video gamesgaming news15k–$90–62087
video gamesnintendo50k–$360–200087
video gamesgame reviews15k–$90–62087