The Empty Bowl, hosted by Justin McElroy with Cerealously creator Dan Goubert, is a meditative show about breakfast cereal, its history, reviews and culture. It has 135 episodes released roughly every four weeks, typically 35 to 50 minutes long. Estimated downloads per episode are 5,000 to 25,000, implying a rate of $90 to $625 per episode.
A loyal cereal audience with a 4.9 Apple rating from more than 3,000 listeners
- Apple Podcasts shows 3,190 ratings averaging 4.9 stars, a strong signal of an engaged listener base
- Consistent 135-episode archive covering cereal reviews, news and history since 2018
- Family-friendly, low-production format that suits host-read breakfast and food brand messages
Brand fit report
Content
- Formats
- co-hosted banter, solo monologue, reviews
- Tone
- whimsical, sardonic
- Language
- English
- Production
- Home recording
- Typical length
- 35 to 50 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode titles and website copy are about cereal reviews and history with no explicit flags.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | cerealously.net |
| Apple Podcasts | podcasts.apple.com/podcast/id1436070940 |
| RSS feed | anchor.fm/s/6ccfb04/podcast/rss |
Benchmark score: 77 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| One Hundred and Thirty Five | 2026-09-20 | 40 min |
| One Hundred and Thirty Four | 2026-09-02 | 43 min |
| One Hundred and Thirty Three | 2026-08-10 | 47 min |
| One Hundred and Thirty Two | 2026-07-27 | 50 min |
| One Hundred and Thirty One | 2026-06-22 | 41 min |
| One Hundred and Thirty | 2026-05-19 | 47 min |
Last six episodes from the show's feed, latest 29 days ago, a new one about every 28 days.
A meditative podcast about cereal from cereal eater Justin McElroy and Cerealously creator Dan Goubert.
About The Empty Bowl
The Empty Bowl is a podcast about breakfast cereal, co-hosted by Justin McElroy and Dan Goubert, the creator of the Cerealously website. According to the feed and the Cerealously website, the show covers cereal reviews, news, rumors and the history of retro cereals and promotions, in a meditative and whimsical style. Episodes have appeared since September 2018, with 135 released so far, mostly at roughly four-week intervals and typically 35 to 50 minutes long.
Apple Podcasts lists the show with 3,190 ratings and an average of 4.9 stars. Listener figures are not published; based on these signals we estimate 5,000 to 25,000 downloads per episode, and the audience is likely to skew toward adult cereal enthusiasts and nostalgia fans. No sponsors were seen in the feed.
A host-read mid-roll at the estimated audience size would cost roughly $90 to $625 per episode, which suits breakfast, snack and pantry brands looking for a loyal, niche audience.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Empty Bowl can edit or remove this page at any time.
Questions about The Empty Bowl
How much does The Empty Bowl charge for a podcast sponsorship?
Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is priced at about $90 to $625 per episode. Rates are estimates and the show's own terms may differ.
What is The Empty Bowl about?
The Empty Bowl is a podcast about breakfast cereal, including reviews, news, history of retro cereals and cereal culture. It is co-hosted by Justin McElroy and Dan Goubert and has 135 episodes.
How do I contact The Empty Bowl about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.