Starbooked

The Fifth Column

Hosted by Kmele Foster, Michael Moynihan, Matt Welch

The Fifth Column is a weekly news and politics comedy show hosted by Kmele Foster, Michael Moynihan and Matt Welch, offering analysis and commentary on the news cycle. It has 705 episodes, released roughly every two days, with a median length of about 67 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a rate of $40 to $200 per episode.

Why brands sponsor The Fifth Column

A long-running, engaged political comedy audience with a strong subscription base

  • 705 episodes over a decade, releasing about every two days, give a sponsor a durable presence
  • Apple Podcasts rating of 4.4 from 165 ratings signals a loyal listener base
  • Over 69,000 Substack subscribers indicate an audience willing to pay for the content
Best forsubscription and media servicesbooks and publishingnews and information products
Watch forExplicit language and heated political content limit suitability for family or mainstream consumer brands.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics70%
Comedy20%
Technology10%
Formats
co-hosted banter, interview, listener mail segments
Tone
irreverent, analytical
Language
English
Production
Clean, edited audio
Typical length
60 to 90 minutes for main episodes, 13 to 17 minutes for Members Only editions

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 165 Apple ratings fall in the 50 to 200 band, the show is over five years old, and it has a large Substack subscriber base and a Podcast Index popularity of 9.
Audience asks aboutWhat is the political outlook after the midtermsHow do recent news events and institutions hold up under scrutinyHow AI and media are changing journalism
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
35%women
65%men
Countries
🇺🇸 United States80%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The site is a Substack page offering paid subscriptions to Members Only editions, and no sponsor mentions were found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanityhigh
Adultmedium
Drugsmedium
Violencelow
Politicshigh

The feed carries an explicit flag, the description mentions drinking and inappropriate singing, and episodes cover contested political topics such as the midterms and the Trump administration.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 58 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence25 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 2 days.

Your weekly rhetorical assault on the on the news cycle, the people who make it, and occasionally ourselves. Kmele Foster (Freethink), Michael Moynihan (Vice), and Matt Welch (Reason) talk and laugh and drink their way to at least quasi-sanity in a world gone mad, often with the aid of clean and articulate guests. Weekly Members Only subscription edition often comes with listener mail and…
The Fifth Column's own show description from the podcast feed

Do you make The Fifth Column? Claim or remove this page.

About The Fifth Column

The Fifth Column is a weekly news and politics podcast hosted by Kmele Foster, Michael Moynihan and Matt Welch, according to the show's feed and website. The show offers analysis, commentary and comedy about the news cycle and the people who make it, with 705 episodes released about every two days. Typical main episodes run 60 to 90 minutes, and paid Members Only editions run 13 to 17 minutes.

Apple Podcasts lists 165 ratings with an average of 4.4 out of 5. These signals point to an estimated 2,000 to 8,000 downloads per episode; the audience estimate is ours and not published by the show. Listeners appear to be politically engaged adults, skewing male and mostly based in the United States, though this is also an estimate. The show carries no sponsors in the feed.

A host-read mid-roll is estimated at $40 to $200 per episode, based on the download estimate and the rate card. This suits news, media, books and subscription brands that can accept explicit language and political content.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Fifth Column can edit or remove this page at any time.

Questions about The Fifth Column

How much does The Fifth Column charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll is estimated at $40 to $200 per episode. Rates are estimates and not confirmed by the show.

What is The Fifth Column about?

The Fifth Column is a weekly news and politics comedy podcast hosted by Kmele Foster, Michael Moynihan and Matt Welch. It offers analysis and commentary on current events and media.

How do I contact The Fifth Column about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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