Starbooked

The Food Chain, produced by BBC World Service, examines the business, science and cultural significance of food and what it takes to put food on the plate. The show has 561 episodes released weekly, with a median length of about 26 minutes. Estimated downloads are 20,000 to 80,000 per episode, with an estimated rate of $360 to $2,000 per mid-roll host-read.

Why brands sponsor The Food Chain

A long-running BBC food series reaching engaged listeners weekly

  • 561 episodes released weekly with a median length of about 26 minutes
  • Apple rating of 4.7 from 329 ratings, with strong listener approval
  • Topics include nutrition, food business and food culture, suited to food and wellness brands
Best forfood and beverage brandskitchen and home applianceshealth and nutrition products
Watch forBBC editorial standards may restrict sponsorship formats, and download estimates are inferred from ratings.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink70%
Health & Fitness15%
Business & Finance10%
Arts & Entertainment5%
Formats
documentary feature, interview, narrative
Tone
informative, curious
Language
English
Production
Studio production
Typical length
25 to 27 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple ratings_count of 329 maps to the 20,000 to 80,000 band; the show is long-running, uses BBC distribution and a high Podcast Index popularity score of 9, supporting the upper part of the range.
Audience asks abouthow to eat healthier without spending morehow food choices affect hunger, sleep and weighthow restaurants and food businesses operate
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
50%women
50%men
Countries
🇬🇧 United Kingdom45%
🇺🇸 United States20%
🇦🇺 Australia8%
🇨🇦 Canada7%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles such as 'How to eat for success on weight-loss drugs' and 'Should I cut down on carbs?' are informational with no flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 82 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks25 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

EpisodeDateLength
How to eat well when travelling for work2026-10-1426 min
Why do I feel hungry?2026-10-0726 min
How to eat for success on weight-loss drugs2026-09-3026 min
Culture shock2026-09-2326 min
Is a healthy diet more expensive?2026-09-1626 min
What do chefs eat?2026-09-0926 min

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

The Food Chain examines the business, science and cultural significance of food, and what it takes to put food on your plate.
The Food Chain's own show description from the podcast feed

Do you make The Food Chain? Claim or remove this page.

About The Food Chain

The Food Chain is a weekly podcast from BBC World Service that examines the business, science and cultural significance of food. According to the show's feed, it has released 561 episodes since October 2014, with a median length of about 26 minutes and a current cadence of one episode every seven days. Apple Podcasts lists it with a 4.7 average rating from 329 ratings.

The feed and the BBC programme page do not name individual hosts, so the show is best understood as a BBC World Service production rather than a personality-led program. Recent episodes cover eating well while travelling, appetite, the cost of a healthy diet, and what chefs eat. Audience figures are estimates only: based on the Apple ratings count, we estimate 20,000 to 80,000 downloads per episode, mainly UK and US listeners aged 25 to 54. No sponsors were seen in the feed.

At an estimated 20,000 to 80,000 downloads, a host-read mid-roll would be priced at roughly $360 to $2,000 per episode, though BBC editorial policy would need to be checked. Food, kitchen and nutrition brands are the most natural fit for this listener base.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Food Chain can edit or remove this page at any time.

Questions about The Food Chain

How much does The Food Chain charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll would be roughly $360 to $2,000. The show is produced by BBC World Service, so any sponsorship would need to fit BBC editorial rules.

What is The Food Chain about?

The Food Chain is a BBC World Service podcast examining the business, science and culture of food. Episodes cover nutrition, food economics, restaurant practices and the history of what people eat.

How do I contact The Food Chain about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. Because the show is a BBC production, sponsorship options may be limited.