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The Fret Files

Podcast · www.fretfiles.com · EN
Hosted by Eric Daw

The Fret Files, hosted by luthier Eric Daw, covers guitar repair, building, tools, news and interviews with guitar dealers and makers. The show has 219 episodes released roughly monthly, typically 50 to 60 minutes long. Estimated downloads are 1,500 to 6,000 per episode (estimated), with a suggested host-read rate of $40 to $150 per episode.

Why brands sponsor The Fret Files

A focused guitar repair audience hearing a trusted luthier's voice each month

  • Host Eric Daw has over 25 years of guitar repair experience and speaks directly to hands-on players.
  • The show has 219 episodes since 2014, with a 4.8 Apple Podcasts average from 169 ratings.
  • The website invites sponsors and says the show offers scripted reads or pre-recorded spots.
Best forguitar tools and accessoriesguitar strings and setup productsmusic retail and repair services
Watch forAudience is niche and monthly; reach per episode is modest, so it suits targeted campaigns.

Brand fit report

Content

Topics, IAB taxonomy
Music70%
Hobbies & Interests30%
Formats
listener Q&A, interview, co-hosted discussion
Tone
informative, conversational
Language
English
Production
Home recording
Typical length
45 to 60 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode1.5k–6k
Estimated, confidence 40%: Apple ratings_count of 169 falls in the 50 to 200 band, adjusted down for a niche show with no sponsors and monthly cadence; the site's self-reported total of 275,000 downloads since 2014 implies a lower average per episode.
Audience asks abouthow to repair or set up a guitarvintage guitar buying and authenticationwhich guitar tools or cleaners to use
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
15%women
85%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the website invites sponsors on a dedicated page but names none.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles cover guitar repair, news, and listener questions with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 60 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks7 / 30
Reach Estimated downloads per episode, 20k is full marks4 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 30 days.

Guitar Workshop Podcast
The Fret Files's own show description from the podcast feed

Do you make The Fret Files? Claim or remove this page.

About The Fret Files

The Fret Files is a guitar workshop podcast hosted by luthier Eric Daw, who the show's website describes as a 25-year guitar repair veteran. Episodes cover guitar repair, building, tools, news, and interviews with guitar dealers and makers, alongside listener questions. The show has released 219 episodes since January 2014, roughly one per month, and episodes typically run 45 to 60 minutes.

The show holds a 4.8 average rating from 169 Apple Podcasts ratings. Its listeners are likely hands-on guitar players and repairers; these audience estimates are based on the show's niche and rating volume, not published data. The feed shows no sponsor mentions in recent episodes, although the website invites sponsors.

Based on an estimated 1,500 to 6,000 downloads per episode, a host-read sponsorship would likely cost between $40 and $150 per episode. Tool makers, string brands, and guitar service providers are the most natural fit for this audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Fret Files can edit or remove this page at any time.

Questions about The Fret Files

How much does The Fret Files charge for a podcast sponsorship?

Estimated at $40 to $150 per episode for a host-read spot, based on an estimated 1,500 to 6,000 downloads per episode. Final pricing is set by the host.

What is The Fret Files about?

The Fret Files is a guitar workshop podcast hosted by luthier Eric Daw, covering guitar repair, building, tools, news, and listener questions.

How do I contact The Fret Files about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. The show's website also has a sponsorship page.

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