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The Fretboard Journal Guitar Podcast

Podcast · www.fretboardjournal.com · US · EN

The Fretboard Journal Guitar Podcast, published by the Fretboard Journal magazine, interviews guitarists, luthiers, and other guitar-world figures. It has 551 episodes released roughly weekly, with typical episodes running about 48 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a rate range of $40 to $200 per host-read mid-roll ad. A distinctive detail is its 4.7 average rating from 352 Apple Podcasts ratings.

Why brands sponsor The Fretboard Journal Guitar Podcast

Weekly guitar interviews for an engaged, gear-buying listener base

  • Long-running weekly show with 551 episodes since 2009 and a 4.7 Apple Podcasts average
  • Interviews with working guitarists, luthiers and instrument shops suit gear-minded listeners
  • Host-read ads fit a magazine-backed show that has kept advertising limited and editorially separate
Best forguitar and string brandsamplifier and pedal makersmusic retailers
Watch forDownload estimates are inferred from Apple ratings and may be lower than the range shown.

Brand fit report

Content

Topics, IAB taxonomy
Music70%
Hobbies & Interests30%
Formats
interview, studio conversation
Tone
informative, conversational
Language
English
Production
Clean, edited audio
Typical length
35 to 50 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 352 Apple Podcasts ratings fall in the 200 to 1,000 band (5,000 to 25,000), adjusted down for the niche focus, a 2009 start that accumulates ratings slowly, and an independent magazine publisher with no visible sponsors.
Audience asks aboutWhich guitarists and builders are featured in upcoming episodesHow vintage amps and guitars are evaluatedWhich musicians discuss their gear and techniques
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
25%women
75%men
Countries
🇺🇸 United States70%
🇨🇦 Canada10%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed. The website states that advertising is limited to the magazine and that advertising bears no influence on editorial; the site lists a Patreon page.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles are artist interviews and gear topics such as 'Podcast 566: Charlotte Cornfield' with no flagged content; the feed is marked explicit 0.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 78 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks21 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

The Fretboard Journal magazine's weekly podcast, where we interview legendary guitarists, luthiers, and much more.
The Fretboard Journal Guitar Podcast's own show description from the podcast feed

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About The Fretboard Journal Guitar Podcast

The Fretboard Journal Guitar Podcast is the weekly audio companion to the Fretboard Journal, a quarterly print magazine covering guitar culture. Episodes are interviews with guitarists, luthiers and music retailers, and the feed lists 551 episodes since 2009, released about every seven days with a typical run of 48 minutes.

The Fretboard Journal website describes the magazine as founded in 2005 by Michael John Simmons and Jason Verlinde and staffed by musicians and music fans. The podcast is hosted on Libsyn and carries a 4.7 average rating from 352 ratings on Apple Podcasts.

Listeners are likely guitar players and gear enthusiasts, mostly in the United States, based on the niche and the Apple ratings. These audience figures are estimates. The feed shows no sponsors, and the rate of $40 to $200 per episode buys one host-read mid-roll placement to an estimated 2,000 to 8,000 listeners. The show suits brands selling guitars, strings, amplifiers and pedals.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Fretboard Journal Guitar Podcast can edit or remove this page at any time.

Questions about The Fretboard Journal Guitar Podcast

How much does The Fretboard Journal Guitar Podcast charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll ad is estimated at $40 to $200 per episode. The range follows the Starbooked rate of $18 to $25 per 1,000 downloads, with a minimum of $40.

What is The Fretboard Journal Guitar Podcast about?

The show interviews guitarists, luthiers and music retailers about guitars, gear and guitar culture. It is released weekly and has 551 episodes since 2009.

How do I contact The Fretboard Journal Guitar Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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