Starbooked

The Game

Hosted by Tom Clarke, Gregor Robertson

The Game is a football podcast from The Times, hosted by Tom Clarke and Gregor Robertson, covering Premier League and EFL previews, reviews, transfers, tactics and VAR. It has 1,000 episodes in its feed, released about every two days, with a median length of roughly 51 minutes. Estimated downloads are 5,000 to 25,000 per episode, implying an estimated rate of $90 to $625 per episode. Its Apple Podcasts rating of 3.7 from 266 ratings is a distinctive signal of an established listener base.

Why brands sponsor The Game

Established Times football show reaching engaged Premier League and EFL listeners twice weekly

  • Twice-weekly cadence across 1,000 episodes builds steady, habitual listening over time
  • Median episode runs about 51 minutes, giving room for a full host-read mid-roll
  • Apple Podcasts listeners rate the show, indicating a committed football audience
Best forsports apparel and fan merchandisebetting and fantasy football toolsUK consumer brands targeting football fans
Watch forDownload estimates are inferred from ratings; the audience is weighted toward UK male listeners.

Brand fit report

Content

Topics, IAB taxonomy
Sports85%
News15%
Formats
co-hosted banter, panel discussion, reporter analysis
Tone
analytical, opinionated
Language
English
Production
Clean, edited audio
Typical length
35 to 55 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: apple_podcasts.ratings_count of 266 places the show in the 5,000 to 25,000 band, shifted up one band for a long-running show is not applied since it is over five years old, and the 1,000-plus episode count, twice-weekly cadence and Times publisher backing support the upper part of that band.
Audience asks aboutWhich clubs are in trouble this seasonWho will win the title raceWhether a transfer or manager change is justified
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
15%women
85%men
Countries
🇬🇧 United Kingdom80%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
AcastThe Times
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description names Acast only as the host and privacy link.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles cover football results, transfers and club management with no flagged explicit content; the feed is marked non-explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 35 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 2 days.

The thinking fan's football podcast. From previews to reviews, winners to losers, who's in and out on the transfer roundabout, tactics, stats and the dreaded VAR - join the best reporters covering the biggest sport on the planet. Hosted by Tom Clarke and Gregor Robertson, The Game brings you the latest on the Premier League and the EFL, as well as a front-row seat to international tournaments. We…
The Game's own show description from the podcast feed

Do you make The Game? Claim or remove this page.

About The Game

The Game is a football podcast from The Times, hosted by Tom Clarke and Gregor Robertson according to the show description on Acast. It covers Premier League and EFL previews and reviews, transfer news, tactics and VAR debates, with reporter-led analysis of the biggest clubs and matches. The feed lists 1,000 episodes released about every two days, with a median episode length of roughly 51 minutes.

The show is hosted on Acast and carries a 3.7 average rating from 266 ratings on Apple Podcasts, which is the strongest available signal of its listener base. Audience figures are estimates only: based on those ratings, Starbooked estimates 5,000 to 25,000 downloads per episode, mostly UK adult male football fans. No sponsors are named in the feed.

A host-read mid-roll at the estimated audience size would typically cost about $90 to $625 per episode. The show suits sports, betting and UK consumer brands seeking an engaged football audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Game can edit or remove this page at any time.

Questions about The Game

How much does The Game charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is estimated at about $90 to $625 per episode at Starbooked's rate of $18 to $25 per 1,000 downloads. Exact pricing is set by the show.

What is The Game about?

The Game is a football podcast from The Times covering Premier League and EFL previews, reviews, transfers, tactics and VAR. Hosts Tom Clarke and Gregor Robertson discuss the biggest sport with reporters.

How do I contact The Game about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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