Starbooked

The Global Story

Podcast · www.bbc.co.uk/programmes/w13xtvsd · GB · EN
Hosted by Asma Khalid, Tristan Redman

The Global Story, produced by BBC World Service, is a weekday news and analysis show hosted by Asma Khalid in Washington and Tristan Redman in London. It covers US politics, foreign policy, business and global affairs. With 666 episodes and daily releases, episodes run about 27 minutes. Estimated downloads are 20,000 to 80,000 per episode, with a sponsorship rate of about $360 to $2,000 per episode.

Why brands sponsor The Global Story

Daily BBC world news reaching an engaged, globally spread audience

  • Weekday releases over more than two years, with 666 episodes in the feed.
  • Hosts Asma Khalid and Tristan Redman bring US and UK reporting perspectives.
  • Consistent 400-rating Apple Podcasts presence with a 4.0 average.
Best forbrand awarenessfinancial and business serviceseducation and reference products
Watch forEditorial news content and BBC policies may restrict sponsorship formats and adjacency.

Brand fit report

Content

Topics, IAB taxonomy
News55%
Politics25%
Business12%
Technology8%
Formats
interview, analysis, narrative
Tone
informative, measured
Language
English
Production
Studio production
Typical length
25 to 30 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple Podcasts shows 400 ratings, which maps to a 20,000 to 80,000 band for a show of this age, shifted up for a daily BBC news feed with 666 episodes and high Podcast Index popularity.
Audience asks aboutWhat is driving the latest US foreign policy decision?How does this story affect other countries?What are the risks and what happens next?
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
45%women
55%men
Countries
🇬🇧 United Kingdom30%
🇺🇸 United States30%
🇮🇳 India10%
Other30%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
BBC World Service
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is publicly funded by the BBC and carries no funding links.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Episode titles cover wars, terrorist attacks and US politics, such as 'Inside the Flydubai attack that could upend Israeli elections'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 38 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

Where the world and America meet, with episodes each weekday. The world is changing. Decisions made in the US and by the second Trump administration are accelerating that change. But they are also a symptom of it. With Asma Khalid in DC, Tristan Redman in London, and the backing of the BBC’s international newsroom, The Global Story brings clarity to politics, business and foreign policy in a time…
The Global Story's own show description from the podcast feed

Do you make The Global Story? Claim or remove this page.

About The Global Story

The Global Story is a daily news podcast produced by BBC World Service. It covers US politics, foreign policy, business and global affairs, with hosts Asma Khalid in Washington and Tristan Redman in London, according to the show's RSS feed and the BBC programme page.

The show has 666 episodes released on weekdays, with episodes typically running about 27 minutes. Apple Podcasts lists 400 ratings with a 4.0 average. These figures come from the feed and Apple Podcasts; the listener estimate is an estimate, not a reported figure. Estimated downloads are 20,000 to 80,000 per episode, and the listening audience is likely spread across the United Kingdom, the United States and other countries.

The feed shows no sponsors, as the BBC funds the show publicly. Brands seeking news-adjacent placements should consider the show's editorial standards. The estimated rate of about $360 to $2,000 per episode would suit awareness campaigns from businesses that can work within BBC rules.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Global Story can edit or remove this page at any time.

Questions about The Global Story

How much does The Global Story charge for a podcast sponsorship?

The Global Story has an estimated rate of about $360 to $2,000 per mid-roll host-read ad, based on an estimated 20,000 to 80,000 downloads per episode. The rate is an estimate, not a published price list.

What is The Global Story about?

The Global Story is a daily BBC World Service podcast covering US politics, foreign policy, business and global affairs. Hosts Asma Khalid and Tristan Redman present weekday episodes of about 27 minutes.

How do I contact The Global Story about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked as well, so you can start a booking request from the show's listing page.

Similar creators

Podcast and other creators in world news, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
us politicswashington news5k–$40–20079
daily newsus politics65k–$900–200050
foreign policyus politics15k–$90–62049
geopoliticsworld news15k–$90–62042
world newsbusiness news50k–$360–200036
business newsfinance65k–$900–200035