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The GM Shuffle

Hosted by Marty Hurney, Femi Abebefe

The GM Shuffle, hosted by former Carolina Panthers general manager Marty Hurney and Femi Abebefe, covers NFL previews, weekly takeaways, news and betting values. The show has 627 episodes published roughly every four days, with a median length of about 56 minutes. Estimated downloads are 20,000 to 80,000 per episode, with a rate of $360 to $2,000 per episode.

Why brands sponsor The GM Shuffle

Weekly NFL audience of engaged fans, with a 4.4 Apple rating from over 2,000 listeners

  • Episodes run about 56 minutes and publish roughly every four days through the 2026 season
  • Apple Podcasts shows 2,044 ratings averaging 4.4, a signal of an engaged listener base
  • Host-read mid-roll slots fit sports, fantasy, and gambling-adjacent categories
Best forFootball season awareness campaignsSports and fantasy product launches
Watch forGambling-adjacent content and an explicit flag may rule out some brands.

Brand fit report

Content

Topics, IAB taxonomy
Sports70%
Business and Finance20%
News10%
Formats
co-hosted analysis, weekly preview, recap and takeaways
Tone
analytical, conversational
Language
English
Production
Clean, edited audio
Typical length
55 to 57 minutes

Audience

Commercial intent55/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 70%: Apple ratings of 2,044 place the show in the 1,000 to 5,000 band, consistent with a show of 627 episodes, a semiweekly cadence, a Megaphone host and a top-bucket Podcast Index popularity of 9.
Audience asks aboutWhich teams are the best bets for the upcoming NFL week?What do the latest injuries and trades mean for the season?How do division previews and team strengths compare?
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
25%women
75%men
Countries
🇺🇸 United States90%
🇨🇦 Canada5%
Other5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
Produced adpre-recorded ad inserted
Brands seen
DraftKings
Categories promoted
sports betting
Affiliate links
No

The show is published under DraftKings as author and owner, and the feed's betting-value content is linked to a sportsbook publisher, but no sponsor mentions appear in the episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

The feed carries an explicit flag, and the content centers on sports betting, which brands should weigh against their own suitability rules.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 4 days.

The GM Shuffle is your one-stop shop for all things NFL with former Carolina Panthers General Manager Marty Hurney ('02-'12, '17-'20) and Femi Abebefe. Huddle up each week for NFL game previews, analysis of the latest news from across the league, betting values and the insider perspective from a longtime NFL Executive.
The GM Shuffle's own show description from the podcast feed

Do you make The GM Shuffle? Claim or remove this page.

About The GM Shuffle

The GM Shuffle is an NFL podcast hosted by former Carolina Panthers general manager Marty Hurney and Femi Abebefe. The show publishes game previews, weekly takeaways, news analysis and betting values, with 627 episodes recorded roughly every four days. According to the feed, episodes run about 56 minutes.

The show is published by DraftKings, according to its feed and Apple Podcasts listing. Apple Podcasts shows 2,044 ratings with an average of 4.4 stars. Listener figures are estimates: the show's Apple rating count suggests roughly 20,000 to 80,000 downloads per episode, and the audience is likely mostly American football fans.

Based on the estimated audience, a host-read mid-roll ad costs about $360 to $2,000 per episode. That buys a placement for brands in sports, fantasy, and sports-adjacent categories. Sports, fantasy and gambling-adjacent brands should consider the show.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The GM Shuffle can edit or remove this page at any time.

Questions about The GM Shuffle

How much does The GM Shuffle charge for a podcast sponsorship?

Estimated host-read mid-roll rates run about $360 to $2,000 per episode, based on an estimated 20,000 to 80,000 downloads per episode. Exact pricing depends on the show's current rate card.

What is The GM Shuffle about?

The GM Shuffle is an NFL podcast with former Panthers general manager Marty Hurney and Femi Abebefe. It covers game previews, weekly takeaways, news and betting values.

How do I contact The GM Shuffle about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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