Starbooked

The Hotshot Wake Up is a weekly wildfire podcast and newsletter made by firefighters, with a crew supervisor and former hotshot overhead among its voices. It covers wildfire operations, policy, workforce safety and fire news across the West. The show has 212 episodes, an average episode length of about 54 minutes, and an estimated 2,000 to 8,000 downloads per episode. Estimated host-read rate is $40 to $200 per episode.

Why brands sponsor The Hotshot Wake Up

Weekly wildfire show reaching working firefighters and fire-policy professionals

  • 212 episodes with a weekly cadence and 40 to 65 minute episodes give steady exposure.
  • Hosts with frontline hotshot and overhead experience make the audience highly specialized.
  • A 4.0 Apple rating from 216 ratings signals a loyal listener base.
Best forPPE and outdoor gearfire and safety equipmentrecruitment and training services
Watch forAudience is narrow and sponsor messages must suit a professional, safety-focused listener.

Brand fit report

Content

Topics, IAB taxonomy
Science55%
Government and Politics25%
Careers20%
Formats
interview, solo monologue, news roundup
Tone
candid, urgent
Language
English
Production
Clean, edited audio
Typical length
40 to 65 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 216 Apple ratings on a show under five years old (shifted one band up), weekly cadence, 212 episodes, Podcast Index popularity 9, and a niche audience of wildland fire professionals.
Audience asks aboutWhat is happening on current wildfiresHow Forest Service policy affects firefighter safetyHow to get into wildland firefighting and aviation roles
Age
10%18-24
30%25-34
30%35-44
30%45+
Gender
15%women
85%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The description links a monthly Substack subscription that supports the content and firefighters in need.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Family friendly
Episodes discuss fatalities, burnovers and entrapments, and titles reference 'The Politicization Of Wildfire' and Congressional wildfire policy, so violence and political content are present in a factual context.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 66 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence38 / 50
Activity Episodes in the last 90 days, weekly is full marks23 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 9 days ago, a new one about every 7 days.

A podcast and newsletter by firefighters about wildfire and the world. Crew Supervisor and Ex Hotshot overhead. Call it like it is. Monthly Substack subscriptions go towards supporting this content and helping firefighters in need. https://thehotshotwakeup.substack.com/
The Hotshot Wake Up's own show description from the podcast feed

Do you make The Hotshot Wake Up? Claim or remove this page.

About The Hotshot Wake Up

The Hotshot Wake Up is a weekly wildfire podcast and newsletter produced by firefighters, covering wildfire operations, policy, workforce issues and current fire activity across the western United States. Episodes mix interviews with fire leaders, such as the Director of the United States Wildland Fire Service, with solo commentary and news updates, according to the show's RSS feed and episode titles.

The show has 212 episodes released on a cadence of about one every 7.3 days, and typical episodes run between 40 and 65 minutes. The show is hosted on Anchor and is also available on Apple Podcasts, where it holds a 4.0 average rating from 216 ratings. Its website points to a monthly Substack subscription that funds the content and helps firefighters in need.

Listeners are likely wildland firefighters, fire managers and people following fire policy; these audience figures are estimates. Estimated downloads are 2,000 to 8,000 per episode, and host-read sponsorship is estimated at $40 to $200 per episode. The show suits brands selling safety, outdoor or workforce products to this audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Hotshot Wake Up can edit or remove this page at any time.

Questions about The Hotshot Wake Up

How much does The Hotshot Wake Up charge for a podcast sponsorship?

The estimated host-read rate is $40 to $200 per episode, based on an estimated 2,000 to 8,000 downloads per episode at $18 to $25 per 1,000. Final pricing depends on the sponsor and placement.

What is The Hotshot Wake Up about?

The Hotshot Wake Up covers wildfire operations, firefighter safety, fire policy and current fire activity across the western United States. It is made by firefighters and includes interviews with fire leaders.

How do I contact The Hotshot Wake Up about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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