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The Howling Salt Mine

Hosted by Sam, Mike, Tony

The Howling Salt Mine is a Magic the Gathering comedy and advice podcast hosted by Sam, Mike and Tony, reading listener-submitted stories about frustrating games, playgroup dynamics and Commander losses. The show has 231 episodes, released weekly on Thursdays, with a median length of about 88 minutes. Estimated downloads are 2,000 to 8,000 per episode, implying a rate of $40 to $200 per episode.

Why brands sponsor The Howling Salt Mine

Engaged Magic the Gathering community show with weekly listener stories and steady output

  • 231 episodes released weekly since July 2022 build a consistent habit among players
  • Apple Podcasts shows 155 ratings averaging 4.9 stars, a strong signal of loyal listeners
  • Listener-submitted stories make the audience feel personally invested in each episode
Best fortabletop game accessoriescard game retail and local game store promotionsgaming hobby products
Watch forAudience is niche, so reach is limited to Magic players and the estimate has low confidence.

Brand fit report

Content

Topics, IAB taxonomy
Games85%
Comedy10%
Life Advice5%
Formats
listener story readings, co-hosted banter, advice segments, set and product reviews
Tone
humorous, conversational
Language
English
Production
Clean, edited audio
Typical length
70 to 100 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 45%: 155 Apple ratings suggest 2,000 to 8,000 downloads per episode, shifted one band up for the show's age under five years, with weekly cadence, mid-length episodes, Podcast Index popularity 9 and no sponsors.
Audience asks abouthow to handle losing to salty opponentswhich Commander cards are saltiesthow to navigate awkward playgroup situations
Age
20%18-24
40%25-34
25%35-44
15%45+
Gender
25%women
75%men
Countries
🇺🇸 United States50%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Feed is not flagged explicit and titles reference card game topics and jokes without adult or violent content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 83 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

Have you ever been salty while playing Magic the Gathering? This is the show for you. The Howling Salt Mine is a Magic the Gathering comedy/advice podcast where we read salty stories from the community about games gone wrong, frustrating interactions, and challenging playgroup dynamics. Stories range from frustrating FNMs, getting pubstomped by that jerk at your LGS, and lots of commander stories…
The Howling Salt Mine's own show description from the podcast feed

Do you make The Howling Salt Mine? Claim or remove this page.

About The Howling Salt Mine

The Howling Salt Mine is a Magic the Gathering comedy and advice podcast hosted by Sam, Mike and Tony. Each week the hosts read listener-submitted stories about games gone wrong, frustrating Commander interactions and difficult playgroup dynamics, then offer advice on handling losses and navigating social situations. The show has released 231 episodes since July 2022 on Thursdays, with episodes typically running 70 to 100 minutes according to the feed.

The Apple Podcasts listing shows 155 ratings with an average of 4.9 stars, and the show is categorized under Games, Podcasts and Leisure. Listeners are estimated to be Magic the Gathering players, most likely in the United States, with an estimated 2,000 to 8,000 downloads per episode (estimate, low confidence). The feed shows no sponsors; based on this audience estimate, a host-read mid-roll would typically range from $40 to $200 per episode.

The show suits tabletop game brands, local game store promotions and gaming hobby products. Sources: the RSS feed, the show's website and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Howling Salt Mine can edit or remove this page at any time.

Questions about The Howling Salt Mine

How much does The Howling Salt Mine charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll is roughly $40 to $200 per episode. The range is an estimate and not a published rate card.

What is The Howling Salt Mine about?

It is a Magic the Gathering comedy and advice podcast where hosts read listener stories about salty games and offer advice on losing, Commander play and playgroup situations.

How do I contact The Howling Salt Mine about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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