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The Inquiry is a weekly news commentary show from BBC World Service that explores global trends, forces and ideas behind the headlines. It has 612 episodes since October 2014, runs about 24 minutes per episode, and is estimated at 20,000 to 80,000 downloads per episode. Estimated rate is $360 to $2,000 per host-read mid-roll.

Why brands sponsor The Inquiry

Global current affairs from BBC World Service, with a loyal, rated audience

  • 612 episodes since 2014 with a steady weekly cadence and roughly 24-minute runs.
  • 698 Apple Podcasts ratings with a 4.6 average, a strong signal of an engaged listener base.
  • Analytical, explainer-style episodes suit brands wanting a thoughtful, non-impulse context.
Best forbrand awarenessfinancial serviceseducation and professional development
Watch forPolitical and conflict topics mean brand placement needs careful adjacency review.

Brand fit report

Content

Topics, IAB taxonomy
News60%
Politics25%
Science15%
Formats
interview, expert panel discussion, explainer
Tone
analytical, measured
Language
English
Production
Studio production
Typical length
23 to 25 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 698 Apple ratings fall in the 200 to 1,000 band, shifted up one band for a show with 612 episodes and an institutional BBC audience, with high Podcast Index popularity (9) and a weekly cadence.
Audience asks aboutHow are geopolitical shifts affecting specific regions?What are the underlying causes of current global crises?What policy options exist for pressing international problems?
Age
12%18-24
24%25-34
23%35-44
41%45+
Gender
45%women
55%men
Countries
🇬🇧 United Kingdom25%
🇺🇸 United States15%
🇮🇳 India10%
🇦🇺 Australia6%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episode titles cover politics, conflict and public health topics such as 'Is Portugal's drugs policy in need of reform?' and 'Why does Ebola keep coming back?' without explicit content flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 94 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.

The Inquiry gets beyond the headlines to explore the trends, forces and ideas shaping the world.
The Inquiry's own show description from the podcast feed

Do you make The Inquiry? Claim or remove this page.

About The Inquiry

The Inquiry is a weekly news commentary podcast produced by BBC World Service, examining the trends, forces and ideas shaping the world beyond the headlines. Episodes run about 24 minutes and the show has published 612 episodes since October 2014, according to the BBC programme page and the show's RSS feed. Apple Podcasts lists 698 ratings with an average of 4.6.

The show's audience is estimated, not published: roughly 20,000 to 80,000 downloads per episode, based on rating volume, catalogue size and Podcast Index popularity. Listeners are likely to be adults with an interest in international affairs, with an estimated skew towards the UK, US and India.

No sponsors appear in the feed, so the show is a candidate for a host-read mid-roll at an estimated $360 to $2,000 per episode. This suits brands seeking a credible, thoughtful context for awareness campaigns in financial services, education or professional services.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Inquiry can edit or remove this page at any time.

Questions about The Inquiry

How much does The Inquiry charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll is estimated at $360 to $2,000 per episode. Final pricing depends on the show's own terms and the placement.

What is The Inquiry about?

The Inquiry is a BBC World Service news commentary podcast that explores global trends, forces and ideas shaping the world. Episodes run about 24 minutes and are released weekly.

How do I contact The Inquiry about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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