Starbooked

The Irish Passport

Hosted by Naomi O Leary, Tim Mc Inerney

The Irish Passport is hosted by journalist Naomi O Leary and lecturer Tim Mc Inerney, and covers Irish culture, current affairs and the historical background behind them. The show has 139 episodes, released roughly monthly, with a median length near 63 minutes. Estimated downloads are about 20,000 to 50,000 per episode, with a rate of roughly $360 to $1,250 per host-read mid-roll ad.

Why brands sponsor The Irish Passport

Thoughtful, well-rated Irish current affairs audience with a strong history angle

  • Apple Podcasts rating of 4.9 from 333 ratings, with 314 five-star reviews.
  • Nine years of consistent output, with 139 episodes and a Podcast Index popularity score of 9.
  • Long-form episodes around 63 minutes give sponsor messages room to be heard.
Best foreducation and bookstravel to Irelandbrand awareness among engaged adults
Watch forMonthly cadence and political subject matter limit reach and suit only some product categories.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics45%
History35%
Society and Culture20%
Formats
co-hosted banter, narrative, interview
Tone
informative, conversational
Language
English
Production
Clean, edited audio
Typical length
50 to 65 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–50k
Estimated, confidence 60%: 333 Apple Podcasts ratings (1,000 to 5,000 band, 20,000 to 80,000 downloads), a nine-year-old show, Podcast Index popularity 9, and a Patreon tier, adjusted down slightly for monthly cadence and long episodes.
Audience asks aboutWhat is the historical background to current Irish events?How did Irish politics and identity develop?What are the origins of Irish places, figures and traditions?
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
45%women
55%men
Countries
🇮🇪 Ireland40%
🇺🇸 United States25%
🇬🇧 United Kingdom20%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

Patreon funding link in the feed for bonus episodes; no sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Family friendly
Titles cover conflict and riots ("Racist riots in Belfast", "The Garvaghy Road: Conflict Returns"), and the political content is heavy but not sensational.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 64 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks7 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

EpisodeDateLength
The Garvaghy Road: Conflict Returns2026-09-281 h 5 min
Trump for a United Ireland?2026-09-2260 min
Going Wilde2026-08-1754 min
Oscar the Wilde Irishman2026-07-1454 min
Racist riots in Belfast2026-06-1625 min
Halfpint debrief: The legend of Granuaile2026-05-180 min

Last six episodes from the show's feed, latest 21 days ago, a new one about every 30 days.

Irish culture and current affairs with the historical backstory that explains it all. Presented by journalist Naomi O Leary and lecturer Tim Mc Inerney, this is your passport to Ireland.
The Irish Passport's own show description from the podcast feed

Do you make The Irish Passport? Claim or remove this page.

About The Irish Passport

The Irish Passport is a podcast on Irish culture and current affairs, presented by journalist Naomi O Leary and lecturer Tim Mc Inerney, according to the show's feed and its website. Each episode pairs recent news with the historical background needed to understand it, and the show has released 139 episodes since June 2017, with a monthly release pattern and a median length of about 63 minutes.

The Apple Podcasts listing shows 333 ratings with an average of 4.9. Listener figures are not published, so the estimate of 20,000 to 50,000 downloads per episode is an inference from the ratings count and other signals, not a measured figure. Patreon supporters receive bonus episodes.

The feed shows no sponsors, so the show suits brands in education, books, travel and cultural products that want to reach an engaged, older audience. At an estimated $360 to $1,250 per host-read mid-roll, a sponsor buys one 60-second read per episode.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Irish Passport can edit or remove this page at any time.

Questions about The Irish Passport

How much does The Irish Passport charge for a podcast sponsorship?

Estimated rates are about $360 to $1,250 per host-read mid-roll ad, based on an estimated 20,000 to 50,000 downloads per episode. Final pricing depends on the show's own terms.

What is The Irish Passport about?

The Irish Passport covers Irish culture and current affairs, with historical backstory explaining current events. It is presented by Naomi O Leary and Tim Mc Inerney.

How do I contact The Irish Passport about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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Podcast and other creators in irish current affairs, ranked by score.

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historypolitics50k–$360–200093
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politicshistory15k–$90–62091
politicshistory15k–$90–62088
politicshistory17k–$140–62087
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