Starbooked

The Knife: A True Crime Podcast, hosted by journalist and producers Hannah Smith and Patia Eaton, tells first-person stories from people touched by crime. The show has 82 episodes on a weekly cadence, with typical episodes of about 52 minutes. Estimated downloads per episode are 20,000 to 80,000 (estimated), with a rate of $360 to $2,000 per host-read mid-roll ad.

Why brands sponsor The Knife: A True Crime Podcast

Weekly first-person true crime from a network-backed show with strong listener ratings

  • Apple Podcasts shows 1,064 ratings with a 4.8 average, a strong engagement signal for a true crime show.
  • Weekly episodes of roughly 50 minutes give a consistent placement schedule across 82 episodes.
  • Interviews with people directly affected by crime suit brands that value credibility and a serious tone.
Best forBrand awareness campaignsFinancial services and insuranceLegal and consumer protection services
Watch forDark subject matter across most episodes; contextual placement and brand-safety review are advisable.

Brand fit report

Content

Topics, IAB taxonomy
True Crime85%
Society15%
Formats
interview, narrative, companion episode
Tone
empathetic, serious
Language
English
Production
Studio production
Typical length
40 to 55 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 50%: 1,064 Apple ratings for a show under two years old, shifted up one band, plus the network affiliation, weekly cadence, and Podcast Index popularity of 9.
Audience asks aboutWhat happened in a specific caseHow victims and families cope after crimeWhat happens after a case closes
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
60%women
40%men
Countries
🇺🇸 United States80%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Exactly RightiHeartPodcasts
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description names the Exactly Right network and the show is distributed by iHeartPodcasts.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultmedium
Drugsmedium
Violencehigh
Politicslow

Titles such as 'Munchausen by Proxy', 'Cancer Scam', 'Inside a Kratom Wrongful Death Case' and 'Fertility Scandal' cover violent crime, abuse and drug-related deaths.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

The Knife: A True Crime Podcast is a weekly true crime podcast from journalist/producers Hannah Smith and Patia Eaton. It's a show about people who’ve been dropped into a story they didn't start, but are left to finish. In-depth interviews take the listener behind the punchy headlines to hear what really happened from the people who lived it. The Knife reveals the ripple effect of crime. Through…
The Knife: A True Crime Podcast's own show description from the podcast feed

Do you make The Knife: A True Crime Podcast? Claim or remove this page.

About The Knife: A True Crime Podcast

The Knife: A True Crime Podcast is a weekly true crime show from journalist and producers Hannah Smith and Patia Eaton, according to the show's RSS feed and website. Each episode centers on people who were drawn into a crime story and tells it through in-depth, first-person interviews. The feed lists 82 episodes, with a median length of about 52 minutes, and the show is part of the Exactly Right network.

Apple Podcasts lists 1,064 ratings with a 4.8 average, which suggests a loyal listener base. Listener estimates are approximate: the show is likely heard by a mostly American audience of adults, with women somewhat over-represented. No sponsor mentions appear in the feed. A host-read mid-roll ad is estimated at $360 to $2,000 per episode, based on 20,000 to 80,000 estimated downloads per episode. This suits brands seeking a serious, engaged true crime audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Knife: A True Crime Podcast can edit or remove this page at any time.

Questions about The Knife: A True Crime Podcast

How much does The Knife: A True Crime Podcast charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll ad is estimated at $360 to $2,000. Final pricing depends on placement and what the show's team agrees to.

What is The Knife: A True Crime Podcast about?

The Knife is a weekly true crime podcast from Hannah Smith and Patia Eaton. Each episode uses first-person interviews to show how crime affects the people caught in it.

How do I contact The Knife: A True Crime Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

Similar creators

Podcast and other creators in true crime, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
true crimelegal commentary50k–$360–2000100
true crimeespionage history50k–$360–2000100
Odd Trailspodcast
paranormalghost stories50k–$360–2000100
true crimeforensic science50k–$360–2000100
true crimechild abuse awareness15k–$90–620100
true crimecold cases50k–$360–2000100