The Long and The Short Of It
The Long and The Short Of It, hosted by Peter Shepherd and Jen Waldman, offers weekly conversations for leaders, coaches and creatives on coaching, fear, feedback and habits. The show has 424 episodes since September 2018, released each Tuesday, typically 17 to 20 minutes. Estimated downloads are 2,000 to 8,000 per episode, with an estimated rate of $40 to $200 per host-read mid-roll.
Thoughtful leadership and coaching show with 424 episodes and a 4.9 Apple rating
- Weekly episodes under twenty minutes make host-read placements easy to fit into a listener's routine.
- 155 Apple ratings average 4.9 out of 5, with 151 of them five-star, signalling a loyal listener base.
- The show has been running since 2018 with an unbroken weekly cadence, offering a long and stable run of placements.
Brand fit report
Content
- Formats
- co-hosted conversation, solo reflection, listener-question reframe
- Tone
- thoughtful, candid
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 17 to 20 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the description states 'No ads' and the only call to action is the hosts' own weekly email.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Explicit flag is 0 and episode titles such as 'Grown Up Sh*t' show mild profanity only.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | thelongandtheshortpodcast.com |
| Apple Podcasts | podcasts.apple.com/podcast/id1437094490 |
| RSS feed | feeds.simplecast.com/7G2pRzXa |
Benchmark score: 83 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| 420. Jen's Big Oopsie | 2026-10-13 | 19 min |
| 419. Thinking Out Loud | 2026-10-06 | 18 min |
| 418. The Witch | 2026-09-29 | 17 min |
| 417. FOBA | 2026-09-22 | 19 min |
| 416. FOYF | 2026-09-15 | 17 min |
| 415. Lessons From Pete's Mum | 2026-09-08 | 17 min |
Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.
What do two coaches on opposite sides of the world actually talk about when they think out loud together? For eight years and 400-plus episodes, that has been the whole of The Long and The Short Of It: a weekly conversation for thoughtful leaders, coaches, and creatives who would rather be useful than loud. Pete Shepherd is an Australian leadership coach and the former Head Coach of Seth Godin's…
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About The Long and The Short Of It
The Long and The Short Of It is a weekly podcast hosted by Peter Shepherd, an Australian leadership coach and former Head Coach of Seth Godin's altMBA, and Jen Waldman, who runs a coaching studio in New York. According to the show's description, each episode turns a small real moment into a reframe on leadership, fear, feedback and creativity, in formats that are usually co-hosted conversations under twenty minutes. The feed lists 424 episodes since September 2018 and a median length of about 18 minutes.
Apple Podcasts shows 155 ratings with an average of 4.9 out of 5, and 151 of those are five-star. Listener numbers are not published; based on the ratings count and back catalogue, the estimate is 2,000 to 8,000 downloads per episode, mostly from the United States, Australia and the United Kingdom. The show carries no sponsors today, so it suits coaching services, productivity tools and creative software seeking a thoughtful, low-noise audience.
At an estimated $40 to $200 per host-read mid-roll, a single placement buys reach to a loyal, professionally minded listener base over a full episode. Sponsors that help leaders or creatives do their work well are the best fit.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Long and The Short Of It can edit or remove this page at any time.
Questions about The Long and The Short Of It
How much does The Long and The Short Of It charge for a podcast sponsorship?
Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll is estimated at $40 to $200 per episode. The show has no sponsors yet, so terms should be confirmed directly with the hosts.
What is The Long and The Short Of It about?
The show is a weekly conversation between coaches Peter Shepherd and Jen Waldman about leadership, coaching, creativity, fear, feedback and habits. Episodes run under twenty minutes and turn small real-life moments into practical reframes.
How do I contact The Long and The Short Of It about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked, which handles the request on your behalf.
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