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The Louis Theroux Podcast

Podcast · feeds.megaphone.fm/GLT1948741183 · GB · EN
Hosted by Louis Theroux

The Louis Theroux Podcast, hosted by Louis Theroux and produced by Spotify Studios with Mindhouse, features long, freewheeling conversations with figures from culture, film, music, sport and politics. It has 74 episodes, released weekly, with a typical length of about 75 minutes. Estimated downloads are roughly 8,000 to 25,000 per episode, with an estimated rate of $150 to $560 per episode.

Why brands sponsor The Louis Theroux Podcast

Long-form celebrity conversations with a loyal, engaged audience from a trusted host

  • 74 episodes with a weekly cadence and a median length of about 75 minutes
  • Apple rating of 4.4 from 159 ratings, with most ratings at five stars
  • Guests span film, music, sport, politics and culture, widening reach beyond one niche
Best forbrand awareness campaignspremium lifestyle and entertainment products
Watch forThe explicit flag and frank subject matter suit only brands comfortable with adult-oriented content.

Brand fit report

Content

Topics, IAB taxonomy
Celebrity Fan/Gossip30%
Arts & Entertainment25%
Society20%
Politics10%
Business & Finance10%
Sports5%
Formats
interview, long-form conversation
Tone
curious, candid
Language
English
Production
Studio production
Typical length
60 to 85 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode8k–25k
Estimated, confidence 60%: 159 Apple ratings places the show in the 50 to 200 band (2,000 to 8,000), shifted up for a Spotify Studios title with 74 episodes, weekly cadence and a Podcast Index popularity of 9, giving 8,000 to 25,000.
Audience asks aboutWhat did a guest reveal about their career or personal life?How does Louis Theroux approach difficult or controversial guests?Which celebrities and public figures appear in the new season?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
45%women
55%men
Countries
🇬🇧 United Kingdom35%
🇺🇸 United States35%
🇦🇺 Australia8%
🇨🇦 Canada6%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanityhigh
Adultmedium
Drugsmedium
Violencelow
Politicsmedium

The feed carries an explicit flag and episode titles reference sensitive topics such as the opioid crisis and alcoholism.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 62 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks9 / 30
Reach Estimated downloads per episode, 20k is full marks17 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.

Join Louis Theroux as he embarks on a series of in-depth and freewheeling conversations with a curated collection of fascinating figures from across the globe. The Louis Theroux Podcast is a Spotify podcast from Mindhouse, now available everywhere.
The Louis Theroux Podcast's own show description from the podcast feed

Do you make The Louis Theroux Podcast? Claim or remove this page.

About The Louis Theroux Podcast

The Louis Theroux Podcast is a long-form interview show hosted by Louis Theroux and produced by Spotify Studios with Mindhouse. Each episode features a conversation with a figure from film, music, sport, politics or culture, and the Season 8 episodes run about 60 to 85 minutes. Per the feed and the show description, the show has 74 episodes and releases weekly.

The show is available on Apple Podcasts with a 4.4 average rating from 159 ratings, according to Apple Podcasts data. Listeners are estimated, not measured, to number roughly 8,000 to 25,000 per episode, with an audience skewing towards adults in the UK and US. No sponsors were named in the feed or the dossier.

An estimated rate of $150 to $560 per episode would buy a host-read mid-roll placement. The show suits brands seeking premium awareness among adult listeners who follow celebrity and cultural conversation.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Louis Theroux Podcast can edit or remove this page at any time.

Questions about The Louis Theroux Podcast

How much does The Louis Theroux Podcast charge for a podcast sponsorship?

Based on an estimated 8,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at roughly $150 to $560 per episode. These are estimates, not published rates, and final pricing depends on the deal.

What is The Louis Theroux Podcast about?

The show features long, freewheeling conversations between Louis Theroux and guests from film, music, sport, politics and culture. Episodes typically run about 75 minutes and are released weekly.

How do I contact The Louis Theroux Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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