Starbooked

The Magic Word Podcast

Hosted by Scott Wells

The Magic Word Podcast, hosted by Scott Wells, is a magic-industry show where guests discuss their craft, magic conventions and the current state of the magic scene. The feed holds 100 episodes released roughly weekly, with typical episodes running about 70 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a suggested rate of $40 to $200 per episode.

Why brands sponsor The Magic Word Podcast

A long-running magic interview show reaching working magicians and convention-goers

  • Over 100 episodes since 2025 with a steady weekly release, plus a 2013 Apple Podcasts listing.
  • 158 Apple ratings averaging 4.7 stars signal an engaged, loyal listener base.
  • Episodes cover convention coverage and working performers, suiting a specialist magic audience.
Best formagic supplies and toolsconvention and event promotioncreator and performer services
Watch forAudience is niche, and download figures are estimates rather than published numbers.

Brand fit report

Content

Topics, IAB taxonomy
Arts & Entertainment85%
Hobbies & Interests15%
Formats
interview, convention coverage, event recap
Tone
conversational, enthusiastic
Language
English
Production
Clean, edited audio
Typical length
60 to 75 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 158 Apple ratings on a show listed since 2013, with weekly cadence, 70-minute episodes, a 100-episode back catalog and no named sponsors.
Audience asks aboutHow do working magicians build their acts?What happened at recent magic conventions?How are magicians using AI and new technology?
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
30%women
70%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom10%
🇨🇦 Canada5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Feed is not flagged explicit and episode titles cover magic conventions and performance careers.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 83 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

Scott Wells is a full time professional magician who has traveled around the world where he has met, worked with and become friends with some pretty cool people. Enjoy listening to these podcasts with magicians talking about their magic, magic conventions and what's going on in the magic scene today.
The Magic Word Podcast's own show description from the podcast feed

Do you make The Magic Word Podcast? Claim or remove this page.

About The Magic Word Podcast

The Magic Word Podcast is hosted by Scott Wells, a full-time professional magician, according to the show's Apple Podcasts listing and feed. The show features interviews with magicians about their craft, magic conventions and the state of the magic scene, and the feed holds 100 episodes released roughly weekly. Episodes typically run about 70 minutes, with recent coverage of MAGIC Live! 2026 and S.A.M. National Convention 2026.

The show has 158 Apple Podcasts ratings averaging 4.7 stars and has been listed on Apple since 2013. Its audience is estimated, not published, at 2,000 to 8,000 downloads per episode, most likely working magicians, hobbyists and convention attendees. No sponsors appear in the feed.

Based on that estimate, a host-read mid-roll ad would cost roughly $40 to $200 per episode. The show suits magic suppliers, convention organizers and creator-focused service brands that want to reach a specialist performing audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Magic Word Podcast can edit or remove this page at any time.

Questions about The Magic Word Podcast

How much does The Magic Word Podcast charge for a podcast sponsorship?

Estimated rates run about $40 to $200 per episode for a host-read mid-roll ad, based on an estimated 2,000 to 8,000 downloads per episode. Exact pricing depends on the show's current terms.

What is The Magic Word Podcast about?

The Magic Word Podcast is a magic-industry show hosted by Scott Wells. It features interviews with magicians about their craft, conventions and the current magic scene, released roughly weekly.

How do I contact The Magic Word Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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