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The McKinsey Podcast, published by McKinsey & Company, covers strategy, technology, leadership, marketing, operations and the role of business in society through expert conversations. It has 100 episodes, released roughly weekly, with a median length of about 23 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of about $130 to $250 per episode.

Why brands sponsor The McKinsey Podcast

Reach business decision-makers through a flagship consulting-led strategy podcast

  • Weekly episodes of about 23 minutes on strategy, technology and leadership
  • Apple Podcasts rating of 4.0 from 373 ratings, listed since 2008
  • Professional audience focused on AI, operations and transformation topics
Best forB2B software and cloud servicesexecutive education and trainingprofessional services recruiting
Watch forPublisher is a major consulting firm, so brand adjacency and approval processes may be strict.

Brand fit report

Content

Topics, IAB taxonomy
Business45%
Technology & Computing25%
Careers15%
News & Politics15%
Formats
interview, expert conversation, narrative
Tone
analytical, professional
Language
English
Production
Studio production
Typical length
20 to 27 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: 373 Apple ratings places the show in the 200 to 1,000 ratings band (5,000 to 25,000 downloads), with a corporate publisher, weekly cadence and a 2023 start suggesting the band holds, while the 4.0 average and 100-episode catalog keep the range broad.
Audience asks aboutHow are AI and new technologies changing business strategy?What separates effective CEOs during transformations?How can organizations rebuild trust and resilience?
Age
10%18-24
30%25-34
30%35-44
30%45+
Gender
40%women
60%men
Countries
🇺🇸 United States50%
🇬🇧 United Kingdom15%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
McKinsey & Company
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is published by McKinsey & Company as its own flagship series.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episode titles cover business, technology and geopolitics in a professional register, with no explicit flag set and one geopolitical topic ("The playbook for seeing around geopolitical corners").

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 87 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology,…
The McKinsey Podcast's own show description from the podcast feed

Do you make The McKinsey Podcast? Claim or remove this page.

About The McKinsey Podcast

The McKinsey Podcast is a flagship series from McKinsey & Company, published on the firm's website and distributed through Apple Podcasts. Per the feed, it features expert conversations on strategy, technology, leadership, marketing, operations and the role of business in society, with 100 episodes released roughly every seven days and a median length of about 23 minutes.

Apple Podcasts lists 373 ratings with a 4.0 average, and the show has been listed since 2008. Based on rating volume, listenership is estimated at 5,000 to 25,000 downloads per episode; this is an estimate, not a published figure, and the audience skews toward business professionals and executives. The show's own description identifies the firm as its publisher, and the feed shows no third-party sponsors.

The show suits B2B technology, executive education and professional services brands. A host-read mid-roll is estimated at $130 to $250 per episode, which would buy access to a professional audience during a single episode.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The McKinsey Podcast can edit or remove this page at any time.

Questions about The McKinsey Podcast

How much does The McKinsey Podcast charge for a podcast sponsorship?

Estimated host-read mid-roll rates are about $130 to $250 per episode, based on an estimated 5,000 to 25,000 downloads. Actual pricing depends on placement and availability and should be confirmed with the show.

What is The McKinsey Podcast about?

It features expert conversations on business strategy, technology, leadership, marketing, operations and the role of business in society. Episodes are published weekly and run about 23 minutes.

How do I contact The McKinsey Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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